Archive for the Miscellaneous Subjects Category

Free for All: 05/13/14

Posted in Miscellaneous Subjects on May 13, 2014 by icn2

What’s on your mind?

How Not To Boost Morale At Your Flagship Morning Show…

Posted in Miscellaneous Subjects on May 4, 2014 by icn2

This is off topic but just too shocking to ignore…

The New York Post’s Claire Atkinson writes that NBC is looking outside of its own bench for temporary replacements to sit in for Savannah Guthrie while she is on maternity leave. One of which is Katie Couric…

To be sure, NBC News is also talking to others to fill Guthrie’s chair, including Meredith Vieira, who succeeded Couric at “Today.” Vieira, who was with “Today” until 2011, when she was replaced by Ann Curry, has a daytime chat show starting in the fall that could use some NBC cross-promotion.

Unbelievable. It’s just a few months. It’s not like there’s a need for a permanent co-host. And yet NBC couldn’t trust its own bench; the very people who are supposed to be the ones tasked with getting the show back to #1, to get the job done and had to go outside and bring in a ringer.

I know, I know…it’s not 10 years ago. The morning wars are so fierce between GMA and Today that both shows regularly do stunts like this to try and hold viewers. But still, if I’m Tamron, Natalie, or Erica…I’m not feeling the love right about now.

What’s Hot/What’s Not: 4/27/13

Posted in Miscellaneous Subjects on April 27, 2014 by icn2

What’s Not:

Funerals – I had to go to one today. Not a happy time. But we’re striving onward…

More CNN Rumors…

Posted in CNN, Miscellaneous Subjects on April 25, 2014 by icn2

FTVLive is posting some gloomy rumblings out at CNN…

Zucker has claimed to the folks in Atlanta that he isn’t planning to relocate jobs from ATL to NYC, but that is exactly what is happening.

Most of the editing and producing that was done in Atlanta is now being down in CNN’s New York studios.

One insider says that to make matters worse, Zucker is not a fan of some of the company benefits, including CNN’s tuition reimbursement program. If an employee wants to go back to school the company pays half.

Some think that Zucker will get rid of that benefit soon.

I wrote this the day Zucker was hired as President of CNN Worldwide…

I would not at all be surprised to see Zucker implement some version of NBCU 2.0 across CNN Worldwide. In Zucker’s mind NBCU 2.0 was a necessary step in NBC News’ evolution that just about every NBC News executive will publicly state was a success, albeit perhaps a trying success. And with CNN’s uber redundancy, with more bureaus and news staff than any other news network in the US by far, combined with the network’s years going push of all things digital, Zucker has to be extremely tempted to have at that very low hanging fruit begging to be picked. Streamlining and eliminating redundancy cuts costs and increases the bottom line. So long as its ability to deliver quality news is not damaged, increasing the bottom line makes for a nice bullet point in the face of a sluggish ratings trend.

While what’s been going on at CNN Center would hardly resemble the all encompassing NBCU 2.0, it is clear that Zucker wants to trim costs. He’s now trimming costs by laying off people in Atlanta and hiring them cheaper in New York.

DirectTV Wins?

Posted in Miscellaneous Subjects on April 8, 2014 by icn2

The Wall Street Journal’s Suzanne Vranika, Shalini Ramachandran, and Ryan Dezember write about The Weather Channel returning to DirecTV…

Nonetheless, DirecTV’s decision to bring the Weather Channel back to its lineup gives a boost to Blackstone and its fellow owners, Bain Capital LLC and Comcast Corp.’s NBCUniversal, which paid about $3.5 billion to acquire the business in 2008. DirecTV wanted to cut the fee it paid to carry the Weather Channel, which would likely have prompted a string of other TV providers to ask for a similar reduction. DirecTV CEO Mike White said in a public letter to customers earlier this year that the Weather Channel was worth only “one quarter of the price” the channel wanted the satellite operator to pay.

Any reduction in the Weather Channel’s fees would hurt Weather Co.’s bottom line at a time when its private-equity owners are pondering an exit from their investment. The price of Weather Co.’s debt jumped higher on news of the agreement with DirecTV, according to data provider S&P Capital IQ LCD.

If a deal hadn’t been reached, the Weather Channel stood to permanently lose about one-fifth of its potential audience. DirecTV is the second-biggest pay-TV operator, serving about 20 million subscribers.

As things turned out, DirecTV agreed to a small increase in the fees it pays to the Weather Channel, although the increase will be less than the penny per subscriber a month the channel wanted, one of the people said. The Weather Channel now receives about 13 cents per subscriber a month, estimates research firm SNL Kagan.

I’m going to score this as a win for DirecTV on points. Not an overwhelming victory but certainly better than a draw. DirecTV got the Weather Channel to offer more weather which made the channel a more attractive property from its point of view and it didn’t have to pay the amount The Weather Channel wanted. It’s a win-win for both channels but more of a win for DirecTV.

Context Matters…

Posted in Miscellaneous Subjects on April 7, 2014 by icn2

This BrandIndex report on Cable News branding is getting some play today.

Unlike past major breaking news stories, coverage of missing Malaysia Airlines Flight 370 over the past three weeks does not seem to have had much impact on cable news network consumer perception, with CNN and CNN Headline News actually drifting downward over the last three weeks.

Both CNN networks had been at, or close to, one year highs on consumer perception at the end of 2013, but both have been declining since the start of 2014, unstopped by the recent aggressive coverage of the lost air flight. Meanwhile, Fox News has remained steady and in positive territory. MSNBC ranks fourth out of the group.

It sounded interesting to me at first and those graphs looked bad, especially for CNN. But then I read this…

YouGov BrandIndex’s Buzz scores range from 100 to -100 and compiled by subtracting negative feedback from positive.

So I thought about this for a bit. That three week decline mentioned above amounted to less than one full point. One point out of a possible 200 (given that the overall range swings from 100 to -100). That translates into a three week branding swing of less than .5%. In fact CNN’s entire measured range from 01/13 – today was only slightly over 16 points out of a possible 200 which would equal about an 8% swing range.

So I don’t read a lot into that graph. Yes, CNN is down for the year and down in whatever metrics BrandIndex uses to measure branding since the MH370 coverage started (while its ratings went up before trailing off a bit). But taken in context with the overall range BrandIndex uses the changes seem to be paltry.

Open Mouth, Insert Foot…

Posted in Miscellaneous Subjects on April 2, 2014 by icn2

Last night on Sportscenter, just before the 11pm ET hour, Robert Flores did an incredibly dumb thing. While showing a hodge podge of clips, a clip appeared from one of the Dodgers’ games down in Australia where this kid got upset because he didn’t get tossed a foul ball (it was accidentally given to the wrong kid before the right kid got it). Over this scene Flores mustered his best Aussie accent (needs work) and said the following…

“A dingo ate my baby!”

Most of you will not get the significance of that quote and this is also why Flores will in all likelihood get a pass and ESPN won’t be forced to issue an apology for Flores’ remark…unless of course Deadspin picks up on it.

The quote Flores uttered, seemingly blind to its significance, is a reference to the Azaria Chamberlain case. To say that this case was a big deal in the land down under would be a massive understatement. It was as massive as Jon Benet, OJ, Totmom, and Trayvon rolled into one. Azaria’s mother went to prison for this, only to be released some years later when new evidence emerged. This case is 34 years old and was still making headlines two years ago.

Put it in these terms. The US equivalent of the above comment would be something along the lines of Sportscenter showing a clip from a Red Sox game and Flores then uttering the following…

“A backpack blew up my sister!”

That’s how serious an issue it is down under.

A baby was killed, a mother sent to prison, various levels of government weighed in, a nation was enthralled by the case for decades.

Against this backdrop you do not make flippant comments about subjects you obviously have no clue over, Robert Flores. You just don’t go there.

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