AS A SIGNATURE MEDIA PARTNER FOR #GIVINGTUESDAY, MSNBC SHINES A SPOTLIGHT ON GIVING BACK
Across All Platforms, MSNBC Will Promote the Global Day of Giving
NEW YORK – November 25, 2014 – MSNBC is a signature media partner of the third annual #GivingTuesday, the rapidly growing social media movement that culminates on Tuesday, December 2, 2014. Following Black Friday and Cyber Monday, #GivingTuesday kicks off the holiday season with a global day dedicated to giving. Across all on-air and digital platforms, MSNBC will highlight people and organizations that are giving back to their communities.
MSNBC shows will be participating in the giving as well:
Lawrence O’Donnell and “THE LAST WORD” will officially launch #GivingTuesday on MSNBC with an update on his KIND (Kids in Need of Desks) Fund, an organization he began with UNICEF five years ago to build school desks for the children of Malawi. To date, KIND has raised over $7 million towards desks and scholarships for girls in Malawi.
Andrea Mitchell will be focusing on two causes close to her heart for #GivingTuesday. On Tuesday, she will interview Pat Quinn, spokesperson for the ALS Ice Bucket Challenge, on the CrowdRise project they are launching for #GivingTuesday. And on Wednesday, Andrea will interview Alma Powell, Chair of America’s Promise Alliance, which she founded with her husband General Colin Powell recognizing 30 programs across the country that support traditionally underserved students to stay in school.
“Ronan Farrow Daily” is planning a special week long ‘Call to Action’ supporting #GivingTuesday. The week kicks off with Academy Award nominee Edward Norton, founder of CrowdRise, discussing how crowd-sourcing fundraising is the new model for charitable giving. Rep. Aaron Schock (R-IL) will also talk about the Millennial Bipartisan Giving Caucus that is introducing a #GivingTuesday bill (H.R. 761) from the Future Caucus, a millennial-led caucus from the House of Representatives. The resolution recognizes that philanthropy and charitable giving knows no party divide, and has the power to unite people across boundaries. And, Maria Shriver will join Ronan to talk about her non-profit group, A Woman’s Nation, that aims to elevate girls and boys to a place of equality by creating a more compassionate and caring culture where all lives and all work are respected, recognized, and valued.
“The Reid Report” will feature a story being launched on #GivingTuesday by the UN Foundation’s “Girl Up” club. Morgan Wood, one of the group’s teen advisors, will join Joy to preview the ‘SchoolCycle’ program, which will provide girls in Malawi with bicycles so they can ride to school.
“NOW with Alex Wagner” is planning another installment of ‘The Invisible US’ series with a focus on poverty and hunger. On #GivingTuesday, “NOW” will work with a CrowdRise to raise awareness for Owsley County Outreach in Kentucky, one of the programs that will be featured on the show.
MSNBC is also asking its community of viewers and digital users to share the ways they are giving by writing them down on a piece of paper and taking a selfie with the note, and then posting on social media @MSNBC using the hashtag #GivingTuesday. Photos will be displayed at http://www.msnbc.com/giving-tuesday-gallery.
“MSNBC has an incredibly passionate and engaged community of people who want to make a positive impact,” said MSNBC President, Phil Griffin. “In celebration of #GivingTuesday, we’ll share some of the many ways our hosts, audience and others around the globe are giving their time, energy and money, not just on this day, but every day.”