MediaPost’s Wayne Friedman writes about a new pilot digital ratings system Nielsen is launching…
A number of TV networks and media companies have signed — A+E, ABC, AOL, CBS, The CW, Discovery Communications, Fox, NBC and Univision — to participate in the online trial which will begin in May and go through July.
Nielsen says the effort will use the same methodology of its anticipated Nielsen Online Campaign Ratings. Nielsen says Digital Program Ratings will provide similar overnight audience data, including unique audience, stream counts and reach by age and gender for TV programming viewed online.
The two metrics — Nielsen Digital Program Ratings and Nielsen Online Campaign Ratings — will offer a more “holistic” view of the online and TV audience for both programming and advertising content. Nielsen plans the release of Nielsen Digital Program Ratings later this year, which will include time duration “weighting” of video and reporting of TV-comparable ratings.