MSNBC is noting its February ratings…
MSNBC PRIMETIME HAS BEST MONTHLY DELIVERY SINCE DEC. 2012
“Hardball,” “All In,” “Maddow,” “The Last Word” Up Year-Over-Year Among A25-54
NEW YORK –February 25, 2014 – February was MSNBC’s best weekday demo delivery in thirteen months, according to data from Nielsen.
MSNBC ranked #2 in weekday primetime (M-F 8p-11p) with a 94% advantage over CNN among A25-54 (260,000 vs. CNN’s 134,000) and a 103% advantage in total viewers (871,000 vs. 429,000) for the month. MSNBC weekday primetime is up 1% among A25-54 compared to Feb. 2013 while CNN dropped -41% year-over-year.
In M-Su primetime, MSNBC ranked #2 with a 72% lead among A25-54 over CNN (230,000 vs. CNN’s 134,000) and an 81% advantage over CNN in total viewers (723,000 vs. CNN’s 399,000). Feb. 2014 was MSNBC’s best weekday and M-Su primetime demo delivery since December 2012.
MSNBC ranked #2 in total day (M-Su 6a-6a) among A25-54 and total viewers, with a 48% lead over CNN in the demo (142,000 vs. CNN’s 96,000) and a 35% lead among total viewers (413,000 vs. CNN’s 307,000). MSNBC is the only network to grow compared to Feb. 2013 – up 1% among A25-54 (CNN down 26% and FNC down 3% in A25-54 compared to Feb. 2013).
MSNBC ranked #2 in sales prime (M-Su 7p-2a), topping CNN by 80% with A25-54 (202,000 vs. CNN’s 112,000) and by 80% among total viewers (584,000 vs. CNN’s 311,000). MSNBC is the only network to grow vs. Feb. 2013 among A25-54, up 5% compared to last year (CNN down 32% and FNC down 2%). MSNBC also ranked #1 among the younger demo of A18-34 in sales prime for the month.
MSNBC was also the most diverse cable news network. In weekday primetime (M-F 8p-11p), MSNBC ranked #1 in African-American, Hispanic, and Asian A25-54 audiences for the month. In full day (M-Sun 6a-2a), MSNBC ranked #1 among African-Americans and Hispanic A25-54 audiences.
Please Note: All data excludes Olympics programming ratings.