The Hazards of Live TV: #25,003
This could have just as easily been filed under Talking Head Primetime Invades Daytime. Why did Ziegler get booked? I saw the blurb that Ziegler was upcoming and I thought a) Well that’s something to avoid, and b) How bad will the damage be? Pretty bad it turned out.
Who the heck is in charge of booking over at MS? What possible motive could they have had to book a proven bomb thrower like Ziegler over there (hint: it’s not journalism)? You’re not going to get any sort of pertinent information out of Ziegler. So why bother? Is this how bad the state of Dayside has sunk to, they have to book people they already know aren’t going to provide information but just freakshow like fireworks?
I give Brewer a lot of credit for how she handled this interview. She tried playing it straight, well past the point that one could tell this would be just another Ziegler moment (that occurred around the 30 second mark), which is a lot longer than a lot of her easy to lose it compatriots would have (David Shuster, Tamron Hall) though I probably could have done without the “commentary” about Ziegler’s M.O. Still, on the whole, she did good.
Note to MS: Keep Ziegler off dayside. If you want shouting matches, book him in primetime. Oh, wait…Olbermann doesn’t book people of opposing viewpoints. Maddow is better at it but not perfect. There’s always Hardball I suppose. No wonder people like Ziegler wind up on Dayside.
Ziegler comments on the John Gibson radio show (via J$)
Note to Gibson: I wouldn’t make too much about the “cut your mic” remark given the propensity for talent at your former cable news network to cut people’s mics off.