FNC’s Saturday Business Block Surges…But Where’s the Business?

Under the umbrella heading of “Neil Cavuto related ratings”, Talking Biz News has ratings for some of FNC’s “business oriented” programming including the Saturday “Business Block”…

“Business Block” on Saturdays, which Cavuto oversees, saw growth in both total viewers to 1,022,000, up 20 percent and in the 25 to 54 demographic with 311,000, up 16 percent. That’s for the year to date compared to the same time period in 2008.

But at what cost? This is admittedly a long standing pet peeve of mine because I had been watching the Saturday business block since 1999. And I’ve seen a noticeable and most unwelcome change in what goes on during that two hour period. It shifted a bit after 9/11 but really started changing within the past few years. The shows used to be much more market oriented/business related. Viewers/home investors could tune in to see what the experts were saying about what’s going on. Now the shows are heavily politics oriented under the guise of being business related. Whatever business aspects that go on are tangential at best.

Take Bulls and Bears. Used to be a stock/business program. Not anymore. It’s now for all intents and purposes a politics show where the panelists frequently foam at the mouth regarding the latest calamity in the making that will surely wreck Wall Street and the US Economy if it comes to pass. I haven’t seen Gary B. Smith’s charts in an age. Instead I’ve seen him do his best Chris Matthews’ impersonation where yelling louder and louder is conflated with making a strong point. Pat Dorsey, bless his heart, is like the sole voice of reason and moderation these days, even when he agrees with the rest of the gang.

So, the business block’s ratings are booming. Great. But what happened to the business part of the business block? Maybe it’s time to retire that moniker. People who watched me on Mediaite’s Office Hours a few weeks back know that one of these days I’m going to document each segment that airs for a given business block program just to show you how far away from meat and potatoes business these shows have strayed.

6 Responses to “FNC’s Saturday Business Block Surges…But Where’s the Business?”

  1. biznews247 Says:

    Unfortunately the recent direct involvement by the Obama administration into business has made business much more political than it should be. To say that there is more politics in the biz block is only a reflection of reality. On a side note, I’m sure the ratings will go even higher now that it appears Cheryl Casone has taken over for Terry Keenan within the FNC Biz Block. Finally, the FNC Biz Block is really a 2 hour infomercial for FBN. If you don’t get FBN …. “Demand It”.

  2. Oh stop being a Fox apologist. It is absolutely ludicrous to blame Obama for the content of Fox’s business shows. The trend started years ago, first with Cavuto’s daily show and then more and more with the weekend shows.

  3. Unfortunately the recent direct involvement by the Obama administration into business has made business much more political than it should be.

    Unfortunately this has been going since before Obama even decided to run for President so you can’t argue that the politics thing is a reflection on reality. I think it’s a conscious decision to abandon core business news in favor of putting on a “show” which will grab more eyeballs. If that’s what they want to do, fine. Just admit it and don’t make it like the business block is still a business show.

  4. IMO, FNC needs to move Cavuto and other biz programming completely off the network to FBN.

    I mean, they don’t have any problem getting ratings regardless of what’s on. So, why not “force” people to watch their fledgling biz network?

  5. Has anyone verified if the people on these shows are actually following their own advice? I’ve got to think they’ve taken a hit with their talk of the sucker’s rally and other doomsaying in the last three to four months.
    I’d hate to think they were just saying one thing on TV and then making business decisions that ran counter to what they were telling other people to do.

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