Erik Schatzker Interview…

Benzinga’s “Bud Fox” interviews Bloomberg TV’s Erik Schatzker…

Q: I’ve noticed a new look at Bloomberg Television this year, getting away from the old “charts and graphs” look that people once associated with Bloomberg. Can you tell me about that? What’s behind that?

A: What is behind it, more than anything else, is Bloomberg Broadcast CEO Andy Lack. He has, as you may know, a deep background in television, initially at CBS and then he became president of NBC News. He realized that we could do more with Bloomberg Television than we had been doing before. Data is important, charts are important, its just like reading a magazine, you don’t want all text. You want to see some graphical representation that helps to put the words into perspective. But, we don’t want to take a wallpaper approach, because then they lose their impact. We are striving for a good mix.

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