8pm Year to Year Snapshot…

Business Insider’s Joe Pompeo got ahold of some numbers for 8pm…

O’Reilly and Olbermann dominate 8 p.m. (O’Reilly much more so). But Nielsen’s latest quarterly ratings reveal what seems like a troubling thread for Olbermann.

Olbermann averaged 1,059,000 viewers in 2Q2010 (March 29-June 27), down slightly from 1,159,000 during the same period a year earlier, but up slightly from the first quarter of this year (1,000,7000).

His ratings in the advertiser-friendly 25-54 demographic, however, have been declining rather sharply every quarter since 1Q2009, when he averaged 452,000. He’s now down to 263,000 in that demo:

Read more: http://www.businessinsider.com/quarterly-ratings-keith-olbermann-is-slipping-in-the-key-25-54-age-demographic-2010-6#ixzz0sGeP6t2K

One Response to “8pm Year to Year Snapshot…”

  1. savefarris Says:

    O’Reilly and Olbermann dominate 8 p.m. (O’Reilly much more so).

    Factually accurate, but HIGHLY misleading: O’Reilly isn’t dominating “more so” than Olbermann. Olbermann isn’t even in O’Reilly’s league. And it’s not close.

    Imagine if he wrote the lead for this article:

    Toy Story 3 and The Karate Kid remake dominated the weekend box office (Toy Story 3 more so).

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: