CNNMoney.com Profile

Talking Biz News interviews Chris Peacock; Vice President and Executive Editor at CNNMoney.com.

What is the strategy behind CNNMoney.com?

CNNMoney’s mission is to cover the money news that matters most. We do that by focusing on key verticals: markets, economy, technology, personal finance and small business. In addition to covering business news, our strategy includes “voice” and what we call “productization.” First, it’s not enough simply to cover the news. Audiences demand a diversity of viewpoints. We’ve been weaving thought-leaders into our coverage which gives the site distinctive voices. By productization, I mean packaging the right applications and tools to support coverage. A year ago we launched an ongoing effort to overhaul our all our markets products. We’ll do that with each of our coverage verticals, too.

What other Web sites do you see as competition, and why?

That’s a good question. We consider competition from the usual suspects across all media: TV, digital and print. It’s the competition for business audience, after all. We’re watching closely the growing competitiveness of new organizations, especially those untethered to legacy media. When you see the kind of changes Politico and TMZ have wrought on the velocity and volume of political and entertainment coverage, it means everyone in all spaces needs to amp their game.

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