July Numbers: MSNBC…

MSNBC is noting its July Numbers…

Network Continues to Crush CNN in Primetime

MSNBC Reaches More Viewers A25-54 Than Fox News Channel or CNN in July

NEW YORK – July 27, 2010 – MSNBC topped CNN in viewers 25-54 for total day in July. This marks the fourth month this year that MSNBC has beaten CNN for total day, according to data from Nielsen Media Research. The network also continued its trend of domination over CNN in primetime, ranking #2 in both total viewers and among adults 25-54 every hour from 6 p.m.-10 p.m. ET. This is the sixth consecutive month MSNBC has out-rated CNN in primetime among both Adults 25-54 and total viewers. MSNBC’s “Morning Joe,” “Hardball with Chris Matthews,” “The Ed Show,” “Countdown with Keith Olbermann” and “The Rachel Maddow Show” all out-rated CNN in July. Following are MSNBC ratings highlights:

* MSNBC topped CNN in total day for July among viewers 25-54 by 13% (145,000 vs. 128,000). The network also beat CNN by a 67% margin in viewers 18-34. Additionally, MSNBC reached more viewers A25-54 than Fox News Channel or CNN in July (21,682,000), ranking number one in that category for the first time in a non-Olympic month in two years (July 2008).

* MSNBC beat CNN in primetime (M-Su, 8-11 p.m.) in July by 58 percent in A25-54 (229,000 vs. 145,000) and by 28 percent in P2+ (675,000 vs. 529,000). This is the sixth month in a row that MSNBC has outrated CNN in primetime among both P2+ and A25-54. MSNBC also beat CNN in weekday primetime by 47 percent among A25-54 (225,000 vs. 153,000) and by 34 percent in P2+ (769,000 vs. 573,000). CNN finished the month in fourth place in weekday primetime among viewers 25-54 for the 4th time this year. MSNBC also beat CNN in sales prime (M-Su, 7 p.m.- 2 a.m.) by 53 percent in A25-54 and 25 percent in total viewers.

* “Morning Joe” drew more viewers than CNN’s “American Morning” for the fifth consecutive month (384,000 vs. 327,000).

* “The Ed Show” drew more viewers than CNN at 6 p.m. for the fifth consecutive month (633,000 vs. 521,000). “The Ed Show” also topped CNN in the 25-54 demographic (157,000 vs. 150,000).

* “Hardball with Chris Matthews” at 7 p.m. beat CNN’s “John King USA” for the 6th month in a row in total viewers (582,000 vs. 422,000) and the fifth consecutive month in A25-54 (169,000 vs. 125,000). “John King USA” is down 36 percent versus “Lou Dobbs Tonight” in that time period in July 2009.

* “Countdown with Keith Olbermann” beat CNN’s “Campbell Brown” for the 29th consecutive month among both total viewers and A25-54. “Countdown” outrated “Campbell Brown” by 106 percent in A25-54 (252,000 vs. 122,000) and by a huge 93 percent in total viewers (949,000 vs. 493,000). The repeat of “Countdown” at 10 p.m. ET also beat CNN’s “Anderson Cooper 360” (580,000 vs. 575,000) and in A24-54 (193,000 vs. 180,000).

* “The Rachel Maddow Show” beat CNN’s “Larry King Live” for the sixth month in a row among both total viewers and A25-54, out-drawing King by 50 percent among A25-54 (236,000 vs. 157,000) and by 37 percent in total viewers (891,000 vs. 652,000). July marks the 17th month “The Rachel Maddow Show” has beaten “Larry King Live” in its 23 months.

* MSNBC was #1 among the news networks in weekend sales prime (7 p.m.-2 a.m.) among A25-54.

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16 Responses to “July Numbers: MSNBC…”

  1. Can someone smarter than me explain MSNBC’s math magic trick regarding the difference between “reaching” more viewers in the demo than Fox when Fox wins the demo every day?

    I know MSNBC does well with the weekend doc block, but it can’t be that good.

  2. cristanti Says:

    agree jwe4, what math do they use, fox beats msnbc overall, who cares that it is that age group, fox is still #1 no matter how you calculate it, reading this is like it was so excited, breathlessly writing how msnbc beats cnn and for the first time fox, pleaseeee, it is quite obvious where they stand, msnbc morning joe has lost viewers, no matter how hard they try msnbc will not beat fox news and they need to get over it. in that age group I might add they do not vote in numbers like the older age group, the reason why fox news gets that age group, we want the truth, not the love fest for obama that msnbc and cnn does, and just the wh spin , that young age group love obama, so they know they can watch msnbc and get only positive lies about how great he is and how great the country under him is doing, all B.S.

  3. With due respect, Cristanti, I think you miss my point.

    I don’t know how the weekend numbers play out, but during the week, Fox crushes MSNBC and CNN in both total viewers and in the demo. This age group doesn’t watch a lot of cable news, but they watch Fox more than the competition, so something here is being deliberately left out so MSNBC can make this claim.

  4. MSNBC Reaches More Viewers A25-54 Than Fox News Channel or CNN in July

    Spud, maybe you can help us figure this out. How is this possible when Fox basically beats the hell out of MSNBC and CNN all the time in the ratings? As jwe3 points out, maybe adding the weekend ratings, this is the result, but it can’t be THAT much of a change, can it?

  5. so they know they can watch msnbc and get only positive lies about how great he is and how great the country under him is doing, all B.S.”

    If you knew ANYTHING about MSNBC, you would know that they never say “how great he (Obama) is and how great the country under him is doing“. That’s BS, and you know it, but have to lie about the facts, then you claim MSNBC viewers “get only positive lies“, without pointing out what MSNBC has lied about. Typical.

  6. stevemg Says:

    That’s BS, and you know it, but have to lie about the facts, then you claim MSNBC viewers “get only positive lies“, without pointing out what MSNBC has lied about. Typical

    I thought it was an axiom of the progressive left that we could never trust the corporate owned/controlled media?

    Not playing gotcha’ here (truly); I’m just wondering how the left (broad strokes, of course) reconciles that with their love of the GE-owned MSNBC?

  7. joeremi Says:

    With due respect, Cristanti, I think you miss my point.

    With “due respect”, Cristanti types the same comment no matter what we’re talking about, and couldn’t care less what your point is.

  8. Sorry Joe, I’d never seen Cristanti comment before. Still getting used to the cast of characters here.

  9. joeremi Says:

    No need for ‘sorry’, mate. I was just taking the oppurtunity to take a dig at Cristanti’s lower-case silliness.

  10. I thought it was an axiom of the progressive left that we could never trust the corporate owned/controlled media?

    Point taken, Steve. I agree it’s kind of weird that MSNBC is so corporate-owned (even with all their Progressive personalities), on top of the fact that Comcast is going to come into the picture soon, as well. But, as much as I don’t support the abundance of corporate ownership, I guess that’s what you have to resort to to get somewhere in the news/media business. I’ll definitely be the first to admit that it’s clear hypocrisy, though.

    Ultimately, I see this purchase of NBCU by Comcast as a plus for ratings, becoming more well-known, and improving quality of programming, but I don’t like all these corporations being involved.

  11. [...] The Ed Show beat The Situation Room in the Demo… “The Ed Show” drew more viewers than CNN at 6 p.m. for the fifth consecutive [...]

  12. tooncigars Says:

    jwe– u’ll get used to joe “dressing people down” for their lack of proper punctuation and grammer around here– i know i for one have been taken to the woodshed on at least one occasion and i’m still limpin’ from the a** kickin’ the Canuck gave me– i’ll let u discover for urself what else he doesn’t like to tolerate in his little fiefdom here– enjoy–

  13. joeremi Says:

    Poor Toon. Quit yer cryin, ya jackwagon. Tissue?

  14. Crybaby.

  15. tooncigars Says:

    heh, heh– sure thing Marshall Dillon– wouldn’t wanna pour any tears in my rye while the lovely Miss Kitty is servin’–

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    I found your entry interesting thus I’ve added a Trackback to it on my weblog :)…

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