FNC Mocks MSNBC “Lean Forward” Ad Campaign…um, Why?

This is a bit strange. FNC tends to not bother throwing barbs at its competition for no reason, especially when it wasn’t attacked first. So the news that FNC has started airing a couple of ads that essentially mock MSNBC’s “Lean Forward” ad campaign is a bit of a puzzlement. It’s not like the MSNBC ads throw out idle boasts about how great the channel is. That’s not the point of those ads. The point is brand identification. Not that I think the campaign so far is a good one. I think it suffers from terminal “focus group-itis” where consultants rule the day and the ads don’t really say much about MSNBC as a news network since the focused ads are all about talking heads. In other words, I think the ads only tell part of the story MSNBC needs to tell.

The question arises why did FNC feel threatened to the point that it felt it was necessary to waste some time and money trying to further muddy up MSNBC’s already muddy message? I thought FNC wasn’t concerned with the competition? That FNC was now focused on the broadcast networks as its “true competition”? Apparently FNC is concerned enough about MSNBC to waste time on money on ads which really aren’t that great for MSNBC. Talk about overkill…

Advertisements

17 Responses to “FNC Mocks MSNBC “Lean Forward” Ad Campaign…um, Why?”

  1. I don’t think it’s a big deal… FNC saw MSNBC’s new campaign as easily mockable and decided to incorporate that into a promo showcasing the channel’s strength. I think it’s pretty funny. Most viewers probably won’t even “get” it.

  2. You’re right most viewers won’t get it.

    Those that do (the people on this site, and those in the business) recognized that MSNBC was taking a subtle dig at other news channels with their slogan. If MSNBC leans forward, the implication is that others are either stagnant (CNN) or backwards (Fox) in their ideologies.

    Since the Daily Show and some websites already had some fun at MSNBC’s expense, I like the Fox decision. Plus, the ad campaigns have come out so close to one another, and Fox has so many more viewers, I’m sure a lot of people will conclude that MSNBC’s ads came after the Fox ads.

  3. The editing may be similar but the ads are very different in content.

    The MSNBC ads are uplifting, feel good & proud to be American ads aimed at an educated, dare I say progressive, audience that know the images and get their meaning to the country. The audio is light but urgent and sticks in your head.

    The FNC ads are frantic & aggressive with power images of war, explosions, gunfire, crime scenes and vehicles racing about. The music is loud and suits the images perfectly.

    The dialogue in the FNC ads says were powerful and able to protect you from all the fearful things that are out to get you; not weak wallflowers like those cowardly liberals over on that other network.

    They both work for there intended audience.

  4. I just think that ads touting ones’ own network are just lame. Besides, the tunes drive me nuts and I am not even incarcerated in Gitmo.

  5. Besides, the tunes drive me nuts and I am not even incarcerated in Gitmo.

    Snort.

  6. ntacagentz Says:

    anyone surprised that msnbc has a muddled message hasn’t been watching it for nearly 15 years.

  7. lonestar77 Says:

    I know it’ll shock everybody but I like the FNC ads. They are showcasing their power with images of FNC news people reporting from dangerous places all over the world. I don’t think most people will get the “shot” at MSNBC because, honestly, how many people even know about the “lean forward” campaign. Besides, I would put forth that those who do think it’s a little silly. Could MSNBC have come up with another slogan that so perfectly fits with the lefty elitism stereotype. When I hear “lean forward”, I think of a bunch of lefty elitists sitting around in plaid jackets, smoking pipes & sipping brandy discussing how they “lean forwuhd” while the peasants lean backwuhds.

  8. No shock to me you love them LS. They were aimed at viewers just like you.

    “When I hear “lean forward”, I think of a bunch of lefty elitists sitting around in plaid jackets, smoking pipes & sipping brandy discussing how they “lean forwuhd” while the peasants lean backwuhds.”

    You forgot to call them ‘limp-wristed. 😉

  9. lonestar77 Says:

    “No shock to me you love them LS. They were aimed at viewers just like you.”

    Who exactly is that? I think the ads were spot on. The world and the news that breaks around it moves at a much faster pace than it did 20 years ago. This is what the theme of the ads are. Methinks it’s pretty effective. Also, I didn’t see any political overtones in there.

  10. lonestar77 Says:

    “You forgot to call them ‘limp-wristed.”

    …Not that there’s anything wrong with that

  11. …Not that there’s anything wrong with that.

    Works better on the bicycle. Stay loose, let the bars “float”. Less stress that way. Bush used to ride his mountain bike with a conservative, manly, straight-armed grip of death. Looked exhausting. Just sayin. Smiley-thing here.

  12. “Who exactly is that?”

    Those who think the ads are great. 😉

  13. Fox News took the bait and tried to take a shot at MSNBC… and failed with an ad and a slogan that isn’t even their own. Stick to “Fair and Balanced” so your gullible viewers actually think you’re reporting news (when you’re really the arm of the GOP). It’s the only way they keep their sanity.

  14. I finally saw some of these ads airing on MSNBC the other day. I like them, and I didn’t expect to. They look fresh, and stylistically very different than Fox of course.

  15. They look fresh, and stylistically very different than Fox of course.

    I like ’em, but I’m starting to get a Scientology vibe from the music and voiceover.

  16. I agree spud, why is FNC wasting time and money on MSNBC? I mean ratings wise primetime does not even come close and don’t get me started on daytime. I guess someone was bored or high or something and thought this would be funny. My advice to FNC – as ridiculous as “lean forward” is, leave it to the comedians to mock.

  17. harry1420 Says:

    fnc is just like a political campaign. what children they are.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: