Boomerang PR

Back in March I wrote about the concept of Bulletin Board PR

Klein, like a lot of of his TV executive counterparts, broadcast or cable, has a tendency to say whatever is best for the company at the time. I call it “bulletin board” PR because an executive says something and I say “Aha. That’s going to come back to haunt them at some point. I’ll put it on my bulletin board for the day it does.”

Well there’s a corollary to “Bulletin Board PR” and I call it “Boomerang PR”. Unlike Bulletin Board PR which takes time for some person’s statement, which you know will turn out wrong, to turn out wrong, “Boomerang PR” is immediate in that the statement that was just thrown out comes right back at them. You know it’s wrong and can prove it’s wrong…you don’t have to put it on a Bulletin Board and wait to be able to prove it wrong.

Case in point: MSNBC President Phil Griffin’s statement quoted in yesterday’s New York Times…

Phil Griffin, the president of MSNBC, and others strenuously object to the idea that Fox and MSNBC are opposite sides of the same coin. “Show me an example of us fund-raising,” he said in a recent interview.

This might have gone out without notice if it hadn’t been for Johnny Dollar who put together a pretty convincing case that Phil Griffin just lost his challenge. Boomerang PR? You betcha…

A gauntlet thrown, eh Mr Griffin? Very well, we accept.

Here is Congressman Alan Grayson (D), talking to Ed Schultz:

GRAYSON: That‘s why 50,000 people have come to the website, and made a contribution to our campaign.

That sounds a little solicitationy to us, giving out the website and all. Let’s listen to Michael Dorf, a bigwig in the Alexi Giannoulias (D) campaign, talking to Keith Olbermann:

DORF: We‘re also gathering our own army of volunteers to help out, to man polls, to make sure that every voter has a chance to cast their ballot. It‘s We can use volunteers. We want people to come in and help really bring some integrity into Illinois with Alexi Giannoulias.

Website plug? Check. And definitely a solicitation, if not for money then for volunteers. Olbermann, like Schultz, didn’t even raise an eyebrow.


7 Responses to “Boomerang PR”

  1. “Boomerang PR”-that’s a new one. Never heard that until now

  2. J$ 7 I discussed this subject in the blog post before this one and while J$ & I agree it is a bad thing for fundraising to be happening on cable nets at all, I don’t think there is anything you can do to stop a politician or a staffer from promoting a webpage on a show.

    In the cases J$ sites it is the politician that gives the information; although I’ll agree ED didn’t put up much of a fight; so the host can plead innocent.

    The real wrongdoing is to have the host or network do the promotion; e.g. put the website on the crawl or directly have the viewers for donations.

    As I said in the earlier post there’s a big difference between what MSNBC & FNC do with fundraising so Griffin can make an argument although I know it’s a pretty sad defense.

  3. Via my comment from Johnny Dollar’s Place:

    The big difference in J$’s examples regarding MSNBC (to Fox) are that they do not post the candidates website (in the chyron), ask the viewers to donate, support the candidate, etc. Schultz will periodically say how great this or that candidate is (and has asked what their website is)… but don’t compare apples and oranges.

    I’ve seen Hannity, Cavuto, Varney, and others do campaign funding plenty of times on Fox, and the myriad of those examples are all at Media Matters. Get educated and do some REAL research next time.

    By the way, Olbermann has NEVER done the same thing as Schultz or repeated the campaign website or anything close. It’s not his fault, Schultz’s fault, or anybody at Fox’s fault if the candidate says their website name when the host doesn’t expect it… but, when you (as the host) repeat it over and over again, post the site on the chyron, which Fox has done many times, then it’s not right.

    Also, isn’t Fox the network that is allowing Sharron Angle, Christine O’Donnell to “speak through” them… just like Sarah Palin suggested? Please.

  4. […] and David Zurawik (from the Baltimore Sun), both I greatly respect, also, tagged along, and either promoted Dollar’s weak assessment, or made the same point he did in his own […]

  5. […] Boomerang PR at its finest folks… Share this:StumbleUponDiggRedditLike this:LikeBe the first to like this. […]

  6. […] linking Zucker’s statement to how The Lead has not torn it up in the ratings on debut. Boomerang PR strikes […]

  7. […] like Politico’s Dylan Byers called this punching down. I don’t. It’s classic Bulletin Board PR. And that’s all fair game as far as I’m […]

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