November Numbers: MSNBC

MSNBC is noting its November numbers…


MSNBC Continues to Top CNN in the Morning and Every Hour From 6 p.m. – 12 a.m.

NEW YORK – November 30, 2010 – MSNBC topped CNN in viewers 25-54 for the fifth straight month in total day in November, the eighth month this year that it has done so, according to data from Nielsen Media Research. MSNBC has out-rated CNN in primetime among both Adults 25-54 and total viewers for ten consecutive months in 2010. MSNBC’s “Morning Joe,” “Hardball with Chris Matthews,” “The Ed Show,” “Countdown with Keith Olbermann,” “The Rachel Maddow Show” and “The Last Word with Lawrence O’Donnell” all out-rated CNN in November among both A25-54 and total viewers.

Following are MSNBC ratings highlights for October:

* MSNBC beat CNN in total day among A25-54 for the fifth straight month in November (156,000 vs. 118,000). MSNBC also topped CNN in total viewers for the month (422,00 vs. 394,000).

* In primetime, MSNBC dominated CNN by 51 percent among A25-54 (277,000 vs. 184,000), by 36 percent among total viewers (816,000 vs. 600,000) and by 54 percent among younger viewers, 18-34 (74,000 vs. 48,000).

* “Morning Joe” beat CNN’s “American Morning” for the ninth consecutive month (435,000 vs. 248,000), and for the fourth straight month among A25-54 (141,000 vs. 90,000)

* “The Ed Show” beat CNN for the ninth straight month (738,000 vs. 551,000) and the fifth consecutive month in A25-54 (183,000 vs. 157,000).

* At 7 p.m., “Hardball” beat CNN for the tenth straight month in total viewers (680,000 vs. 440,000) and for the ninth straight month in A25-54 (191,000 vs. 136,000).

* “Countdown with Keith Olbermann” beat CNN at 8 p.m. for the 33rd consecutive month among total viewers and in A25-54 (310,000 vs. 129,000). “Countdown” delivered 1,156,000 viewers, while “Parker-Spitzer” drew 453,000. “Parker-Spitzer” is down in both categories in its second month.

* “The Rachel Maddow Show” beat CNN’s “Larry King Live” for the tenth straight month in total viewers (1,020,000 vs. 635,000) and among A25-54 (302,000 vs. 161,000).

* In its second month, “The Last Word with Lawrence O’Donnell” beat CNN’s “AC 360” total viewers (828,000 vs. 598,000) and among A25-54 (266,000 vs. 182,000).

* MSNBC’s longform weekend programming (7 p.m.-2 a.m.) ranked number one among the cable news networks in A25-54 for the eighth month in a row, and beat CNN for the 17th consecutive month.

6 Responses to “November Numbers: MSNBC”

  1. I’m curious as to how Cenk Uygur did ratings wise, as he was hosting MSNBC’s 3pm hour for the entire month.

  2. I feel very confident that you will correct me if I am wrong, but, doesn’t all of this have more to do with advertizing dollars and not necessarily quality (or reality)? I know that this is America and we must accept the fact that “popularity” reflects power and “importance”. We all have to make a profit, just to survive, but, if we are to be credible news, shouldn’t the first criteria be accuracy and content? In this CNN, Fox and MSNBC have winners ond losers. Long term, I believe that the true “winner”, in media news, is that group of people who work hardest to produce consistant presentation of truth and professionalism.

    So, very good for MSNBC on this popularity contest and keep it going on quality, right on up to an even higher level.

    Sorry, I keep trying to be the “professor”. Didn’t mean to get so carried away with the old American virtue routine.

  3. I’m curious as to how Cenk Uygur did ratings wise, as he was hosting MSNBC’s 3pm hour for the entire month.

    I think you probably already have your answer. If he was doing great, which in this case means a substantial improvement over what MSNBC was already doing at 3pm, you would have read about it, either in this release or in an anonymous leak to one of the blogs/media outlets.

  4. icn2, Ok, in support of ProgLib, what are the numbers between 9am through 3pm, by hour, for MSNBC. Personally, I would prefer that the number be in the 7-10 million range between 10-12, but, I am most interested in the numbers out of Goodland, KS (see if it got over 12). 🙂

  5. imnotblue Says:

    fredorth Says:
    November 30, 2010 at 6:11 pm

    Fred you are correct (and eloquent) in your review of the rating system: Popularity does not equal quality. Of course, we already know that… and in many instances (like elections) we’ve seen that born out.

    However, a review of the cable news networks by a different standard produces subjective results, and opinions from the reviewers. To one person, host XYZ got his facts wrong… but to person ABC, it was a simple misstatement and “we know what he was trying to say.” And that’s only to speak about accuracy!

    Bottom line, there simply isn’t a qualitative way to analyze news networks in terms of product, without involving opinion and claims of bias. The ratings are the closest we have to a level playing field across the networks, and in a democracy we must accept the significance of voting (which is what people are doing with their remotes).

    Of course, when you remember that “CSI Miami” is a top rated show, along with “Two And A Half Men,” it makes all this harder to swallow.

  6. “I’m curious as to how Cenk Uygur did ratings wise”

    According to the Nov program ranker, ‘MSNBC Live’ (I’m guessing that’s what they call his hour since the other shows have specific names) was just about the lowest rated M-F show on MSNBC, with only 77,000 demo viewers.

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