Branding run Amok: #1,010

CNN Observations has details on a new CNNI branding campaign…

CNN International has unveiled a new range of branded diaries following Turner CN Enterprises announcement in March that it planned to expand the licensing business beyond its channel properties.

Titled CNN Life, the collection features two notebooks and a pocket diary, and contains insights and information on various countries and business travel destinations around the world.

Yeah…when I watch CNNI – admittedly not that often since I can’t get CNNI in the U.S. on DirecTV! (grumble, grumble) – I immediately get the urge to run out and buy a notebook or diary with a CNN logo on it…

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