MSNBC Dayside Changes…
An internal email from MSNBC Executive Editor Yvette Miley to staff announcing some change coming to MSNBC Dayside…
From: Miley, Yvette (NBCUniversal, WTVJ)
Sent: Friday, February 18, 2011 3:51 PM
I have fantastic news to share with you today. Martin Bashir will go on the air in the 3pm time slot on the 28th.
Bob Morrissey will lead the “Martin Bashir” show and team. Bob, Martin and team have been eagerly awaiting the launch date and now it is one week away. With the addition of Martin to our lineup, we also now have an opportunity to add Thomas Roberts to another time slot. On the 28th, Thomas Roberts will anchor “MSNBC Live” at 11AM. Tammy Fine will lead that show and team. Jansing and Co. will remain in the 10AM time slot. These changes will also allow Chris to travel for several upcoming events, the Royal Wedding and the Pope Beatification, to name a few.
Gresham Striegel will continue to lead that show and team.
There are two things that are not surprising in this memo and one that is. It’s not surprising that MSNBC would give Thomas Roberts an hour. They hired the guy full time and you don’t hire another full time anchor if you aren’t going to give him a slot. It’s also not surprising that Roberts gets 11am, cutting Jansing & Co. down to one hour. All other alternatives for Roberts would mean someone gets wiped out entirely from the schedule so this move is the one with the least amount of pain involved for MSNBC (though not necessarily for Chris Jansing, Gresham Striegel, nor Richard Lui).
What is surprising though is the ultra nonsensical excuse Miley gives for why this move is a good thing for Jansing. Let me get this straight…cutting Jansing’s shift down an hour enables her to travel around the world? How so?
She still has a show to do. When she’s in England she’ll be doing her show there. When she’s in Rome, she’ll be doing her show there. The amount of airtime she gets has no bearing on her ability to do a show overseas. Nor to prep for doing a show overseas. And any time she can’t do her show because she has to travel it won’t be predicated on how much airtime her show gets. Having a two hour show certainly didn’t prevent her from traveling to Vietnam last week.
This is BS window dressing and diversion on Miley’s part to confuse the issue and make it look like Jansing losing an hour is somehow a benefit for her. It’s not. Let us be clear on that. Instead call it what it was…MSNBC badly wanted to get Roberts on the air permanently so something had to give and Jansing and her team were the ones on the short end. Sounds bad but this is TV and TV’s a brutal business. And it’s not like Jansing has been taken off MSNBC’s air. Phil Griffin already learned once what happens when that occurs. He’s not going to make the same mistake.