Erin Burnett to CNN?
The New York Times’ Brian Stelter scoops that Erin Burnett looks to be jumping to CNN…
The CNBC anchor Erin Burnett is poised to sign a long-term contract with CNN, according to three people with knowledge of her plans.
The signing will represent a shift to general news anchoring for Ms. Burnett, who has shown interest in branching out beyond business news, CNBC’s specialty. It is unclear what time slot she will occupy at CNN.
The only way this move makes sense is if an opening occurs during CNN’s dayside. Prime is locked up. Early prime is not but putting Burnett in at 7pm untested in a hard news format is probably too risky to contemplate for CNN. The one possibility I see here that makes sense is that Burnett slides in to Ali Velshi’s slot because Velshi will join American Morning full time.
Update: Actually there’s another option which didn’t occur to me even though it was staring me in the face. CNN is using the three headed monster format on American Morning. Burnett could join Velshi and Chetry at that show. That’s another possibility.