Branding Run Amok: #1,012
CNN announced that it’s going to be airing fellow Time Warner channel HBO’s 24/7 series of the Maywather/Ortiz fight run up. I’m sure this helps HBO promote the upcoming pay-per-view. I’m less sure how this helps CNN’s news branding…
CNN Broadcasts HBO ® Reality Series 24/7 Mayweather/Ortiz
The Boxing Special Airs at Midnight ET/PT on CNN/U.S beginning Saturday, August 27
HBO’s Emmy-Award®-winning reality series ‘24/7’ is coming to CNN, which will air replays of the all-new four-part series 24/7 MAYWEATHER/ORTIZ, beginning Saturday, August 27 at midnight ET/PT.
In the lead-up to the blockbuster HBO Pay-Per-View® telecast on September 17 in Las Vegas when Floyd Mayweather and Victor Ortiz battle for Ortiz’s world welterweight title, CNN will present all four episodes of 24/7 MAYWEATHER/ORTIZ, the all-access, behind-the-scenes pass that allows viewers to step into the lives of the fighters before they step into the ring. Mayweather lives and trains in Las Vegas, NV, while Ortiz is based in his hometown of Ventura, CA.
34-year-old Floyd Mayweather (41-0, 25 KOs) is a celebrated superstar making his fifth appearance on the ‘24/7’ series. Ortiz, 24, (29-2-2, 22 KOs) exploded into the forefront of boxing last April when he captured a world welterweight title. This is his first appearance on ‘24/7.’
Episode one will air on CNN on Saturday, August 27 at midnight ET/PT, following the HBO premiere at 10p ET/PT. Episode two will air on CNN on Saturday, September 3 at 12 midnight ET/PT. Finally, episodes three and four will air back-to-back on CNN on Friday, September 16 at 12 midnight ET/PT, less than 24 hours before the mega-fight in Las Vegas.
In the past four years, HBO’s 24/7 franchise has earned 14 Sports Emmys® for production excellence, making it the most honored sports series on television since its inception. Narrated by Liev Schreiber, the fast-moving, documentary-styled production focuses on the training, commitment and sacrifices that prizefighters make in order to realize their dreams. The turnaround time is among the quickest in television as the series follows the fighters and their teams both at camp and at home as excitement and anxiety builds for the big fight.