Press Releases: 08/29/11
Millions Turn to Msnbc Digital Network For the Latest News on Hurricane Irene
August is near record breaking month for BreakingNews.com
NEW YORK, NY — August 29, 2011 –The Msnbc Digital Network served more than 101 million page views* and more than 24.8 million storm-related video streams** as millions of consumers watched NBC News’ video to get the latest information and updates on Hurricane Irene. Several sites across the Msnbc Digital Network experienced a significant increase in traffic, including BreakingNews.com.
From Libya and the East Coast earthquake to Hurricane Irene, BreakingNews.com will end the month with its second-highest traffic ever, eclipsed only by the Japan tsunami in March. From Thursday, August 25 through Monday, August 29 (at noon, ET), @breakingnews and @breakingstorm added nearly 50,000 Twitter followers. The BreakingNews team worked 24/7 throughout the entire Irene story, publishing 650 updates, tweets, photos and videos from dozens of news organizations and eyewitnesses. The site also saw a significant spike in unique visitors and time spent.