CNBC Expands Squawk on the Street to Three Hours…

Not sure how I missed this Friday but Talking Biz News has the internal memo from Senior Vice President Nik Deogun announcing that Squawk on the Street will be expanding to three hours…

Advertisements

11 Responses to “CNBC Expands Squawk on the Street to Three Hours…”

  1. wheresthebeef09 Says:

    Ummm…wow??

    Numerous questions arise from this, like

    1) Is Melissa Francis out of a job?
    2) Does that mean the Strategy Session was doing poorly in the ratings? Wasn’t David Faber given this show when he renewed his contract with CNBC?

  2. Yikes! All I can say is thank goodness Jim Cramer will not be on the thee complete three hours. Carl Q. is a Casper Milquetoast to me – bland and boring. Melissa Lee at least calls out Cramer when he says something ridiculous.

    Personally, i will miss Power Lunch. It was my break from tthe normal news stuff for an hour. Looks like more than Melissa Francis will be out of a job, Sue Herrera will be out of a job, too, if Power Lunch goes by the wayside.

  3. Wheresthebeef09: She’s moving to Power Lunch in place of Michelle, who is going to be a correspondent with occasional anchoring duties on the network.

    As for what this means as a whole, CNBC has been tweaking Mornings for awhile now, haven’t they? The 2005 relaunch spawned Squawk on the Street. Sometime later Morning Call became The Call, then that got transformed in format after Kudlow got the helm. CNBC introduced Halftime Fast Money & Strategy around 2010. And now we’re scaling back essentially, supposing Strategy was a bad one and The Call will finally be put out of its misery after it essentially became a generic rolling hour.

    Who knows though. At this rate, maybe everything until the Closing Bell will become some form of Squawk. Squawk Box, then Squawk on the Street, maybe Squawk @ Lunch, plus we could just do Squawk Countdown to the Closing Bell maybe? I mean, that piece of branding keeps spreading and killing other programs slowly but surely.

  4. Paminwi: Power Lunch isn’t dead, but it might as well be with how it’d wedged between Halftime and Street Signs now. I honestly can’t stand Mathisen as an anchor and would rather see Griffeth back there any way, but I suppose he’s better serving as a co-anchor to the first hour of the Closing Bell.

    As for Street Signs, does anyone actually like that show in the post-Erin era? It’s almost like what The Call used to be, this overly confrontational loud program with one obsessively strong anchor and then someone to bring some sanity, and someone just along for the ride. It’s, I don’t know, CNBC is becoming more unbearable these days with the channel essentially feeling like a radio station during Squawk on the Street most of the time, which is confusing to no end.

    Maybe I just long for the past where they were a little more professional than they are now, who knows?

  5. wheresthebeef09 Says:

    Thanks Chris. I would bet Melissa isn’t too happy about moving to Power Lunch with Sue and Tyler; she seems to have a bit of an ego, so this seems like a bit of a demotion (going from a dual-anchor show on The Call, post Trish, to a trio on Power Lunch).

    I think it’s probably a good idea to get rid of The Call and expand Squawk – from what I’ve seen, there’s typically been a ratings drop-off from SOTS hour 2 to The Call, so perhaps this will be a way to keep the viewers around for another hour. Similarly, there was a drop from The Call to the Strategy Session, so moving right into FMHR from SOTS might help with audience flow and all that good stuff.

    It seems like CNBC is Squawifying their entire day – perhaps not with the name, but with the 3-anchor/more conversational type programming. The only program that hasn’t been touched yet is Closing Bell – and that’s more likely due to the details in Maria’s contract (4pm solo, co-host at 3pm only). I would bet once they renegotiate her contract in a few years, they will likely try and expand that program as well.

  6. A lot of the recent problems with CNBC programing can be traced back to the death of Mark Haines and the departure of Erin Burnett and Becky Quick (it’s temporary, I know). There loss left a huge hole in the CNBC line-up that they are now trying to remedy; unsuccessfully in my opinion.

    I think they could make more and better use of David Faber; one of the most talented and camera friendly hosts on their staff.

    On the positive side the hiring of Andrew Ross Sorkin was a great move. They should pair him with Faber.for a couple of hours of smart informed opinion.

  7. fritz3: Exactly. It was already evident the channel was in a bit of a mess after Erin left, but Haines passing so shortly after that just multiplied the problem considering that turned into three hours of programming without regular hosts.

    In terms of how they changed it though, it’s like there’s an editorial change at the channel in the couple months, SOTS becoming essentially a radio station when returning from commercial breaks, and being a really weird mix with Lee and Carl hosting, as well as Cramer having a regular morning spot. Street Signs is a completely different monster than it once was, and to be honest, I can’t stand Sullivan as a host with his character, it’s like the classically neutral stance I thought CNBC held has turned on it’s head, the previous holder of that being only Kudlow.

    I dunno. Mornings (pacific time, that’s essentially all before Closing Bell hours) is a mess, other than the addition of Sorkin, though during Michelle subbing for Quinn it becomes the equivalent of “beat up on the kid” hours to be honest.

  8. Chris: the “beat up on the kid” is true but if you watch closely Andrew Ross Sorkin (what man goes by 3 names anyway?) does not have well formed opinions and Joe & Michelle call him on it. ARS only got “famous” because he wrote “Too Bog to Fail” and Hollywood went all gaga over him and so he has the cache that all those liberals love (like NBC).

  9. True enough paminwi. I mainly watch Squawk after the box, recording it and skimming the hours to see if anything fascinating was covered.

  10. motownman Says:

    The less of MC-C and the lesser Melissa , the better
    The more Melissa Lee, the better
    Once again, just points out what a mistake CNBC made letting Margaret Brennan go

  11. 6 hours of sqawking on CNBC

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: