Sandra Smith Interview…

The Next Woman’s Simone Brummelhuis interviews FBN’s Sandra Smith…

As female business reporter, do you attract a similar/different audience than your older male counterparts?

Our audience is filled with smart, curious people who care about their money. I specifically target an audience that wants to put their money to work with my branded segment called “The Trade”. It is a segment about actionable ideas to make money in the stock and commodity markets.

Sometimes I hear women say they think investing their money responsibly is a man’s world. I like to show all viewers, male and female, the options that are out there to make their money make money.


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