NBC News’ New Latino Web Focus

Broadcasting & Cable’s George Winslow scoops that NBC News will be launching a website with a Latino theme focus…

In a move that reflects the growing importance of Hispanic audiences for news divisions, NBC News is planning to launch an NBCLatino.com site targeting Hispanics sometime in early 2012, reports NBC News president Steve Capus.

The move marks the first time that an English-language broadcast network news division has launched a Web site specifically targeted to Hispanic Americans and highlights a growing interest in the country’s fastest growing ethnic group among news divisions. In November, CNN launched a Spanish-language site, CNNenEspanol.com.

The English-language NBCLatino.com will target U.S. born and English-dominant Hispanics with a mix of news, politics, lifestyle, parenting, education and other issues important to that group.

Capus notes that the launch is part of a two pronged strategy of being both the largest broadcast news organization and at the same time developing “more specifically targeted ventures that are a natural offshoot of what we do.”

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