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Archive for January, 2012
The Huffington Post’s Sam Stein writes about Herman Cain not liking the heat and almost leaving the kitchen at 30 Rock…
When the crew went to commercial break, things combusted. Fellow panelist Ben White, the Wall Street correspondent for Politico, said that he told Cain during the break that when the panel returned he would press him on the fact that his 999 tax plan “raises taxes on 84% and 1000 percent on poor.”
The former presidential candidate, according to White’s twitter feed, “Said he’d walk if I did.”
A source who was there confirmed to The Huffington Post that Cain did stand up to leave after White asked him a question during the break.
Ultimately Cain, who had been booked to discuss the presidential campaign, was talked into staying for a second segment. But that part of the interview was conspicuous in that only one person got to pose questions to Cain: Wagner.
MSNBC is noting its January numbers…
MSNBC BEATS CNN IN TOTAL DAY FOR JANUARY 2012
MSNBC Continues to Top CNN in Morning and Evening as “Morning Joe,” “Hardball,” “Politics Nation,” “The Ed Show,” “The Rachel Maddow Show,” and “The Last Word” All Beat CNN
NEW YORK – January 31, 2012 – MSNBC topped CNN in total viewers in January. This marks the third consecutive month MSNBC has topped CNN in total day (6a-6p, M-Su), according to data from Nielsen Media Research.
In a month when CNN’s ratings were elevated by two debates, MSNBC continued to top CNN with all of its marquee shows: “Way Too Early,” “Morning Joe,” “The Daily Rundown,” “Hardball,” “PoliticsNation,” “The Ed Show,” “The Rachel Maddow Show,” and “The Last Word” all topped CNN for the month.
Excluding CNN’s two debates, MSNBC topped CNN in both total viewers (801,000 vs. 631,000) and among A25-54 (217,000 vs. 210,000) for the month in primetime (8p-11p, M-Su).
MediaPost’s David Goetzl writes about CNBC inking an upfront deal with MPG client Fidelity that will use Nielsen TV ratings data and, for the first time, Rentrak financial data…
This marks the first deal MPG has done using Rentrak data as a guarantee — a watershed for Rentrak, which has said the TV market has room for more than one data set. Nielsen is moving ahead with plans to offer ratings culled partly from set-top-box data on a local level. But it has no plans to abandon its traditional sample in the national market, despite cries for data to come from larger pools of viewers.
Robert Foothorap, a senior vice president in sales at CNBC, said that the network is open to “customizable” deals fitting client goals.
Fidelity CMO Jim Speros said that a dual-guarantee approach offers “another level of depth to our measurement, which ultimately provides greater accountability.”
In October, NBCUniversal researcher Sheryl Feldinger gave a presentation showing that Rentrak data can provide more stable performance data for CNBC — less volatility over a specified period — since it is culled from more homes than are in Nielsen’s panel.
The Cutline’s Dylan Stabelford interviews FNC’s Bill Shine…
What do you look for when you are courting on-air talent?
The main thing you want to know if they are smart, if they’re entertaining, if they’re intelligent, if they have a natural curiosity about the world. If that comes through in an interview, then it should come through on television. Roger always tells us, “Watch TV with the sound down. If you have the urge to turn the sound up, to hear what they’re saying, that’s someone you want to hire.”
According to a recent poll, Fox News is the most-trusted name news network. But according to the same poll, it’s also the least-trusted. When you see polls like that, what is your reaction? You obviously have a core of people who trust you, and a core of people who don’t. How do you approach the people who don’t trust you?
You don’t know me, but I’m not a cocky guy. And I don’t want this to sound cocky, but I don’t pay too much attention to them… I think the people who don’t trust us, some of them watch and just don’t trust us. But some may see something written about us on the Internet and latch onto it. What I find is that they don’t trust us, but have never watched us. I think if people just spent a little time watching us, they’d have a different opinion. But to be honest I don’t think much about them. I spend a lot of time thinking about improving what’s on the screen.