Lean Forward Falls On Top of MSNBC Journalists?
Meidiate’s Alex Alvarez takes a few whacks at MSNBC’s new Lean Forward ad featuring Tamron Hall…
While not exactly a particularly shocking point of view for an MSNBC personality to have, Hall’s new ad seems to undermine the network’s own assertion that its opinion programming begins at 3 pm — right after Hall’s show.
Yes it does. One gets the sense MSNBC is subtly pushing its news anchors into more publicly ideologically partisan positions. I haven’t seen this done to them all and I question whether those who have had it done to them realize they’re being used to this degree in advancing MSNBC’s increasingly ostentatious projection of Progressive themes across all dayparts save for a few notable remaining dayside holdouts.
Even if you find yourself more or less in line with the slant MSNBC offers, you have to admit that its morning coverage isn’t without a clear left-leaning bias, even if its offers something distinct from the network’s primetime “advocacy programming.” And while leaning left can mean many different things — Ed Schultz’s take on an issue may be markedly different from, say, Thomas Roberts’ — MSNBC’s daytime programming reflects a certain ideology, both in its choice of stories and the way these stories are presented and discussed with guests or among panelists.
Here, Alvarez loses me partly. I don’t think you can convincingly irrefutably argue that MSNBC’s morning coverage isn’t without a clear left-leaning bias equally across all shows and all show hosts. I think it’s headed in that direction, barring a course correction or another internal rebellion from inside NBC News of the type that occurred four years ago, and may indeed ultimately wind up there (but not without some talent changes as I know certain anchors there would never subjugate and compromise themselves and their reputations that way though apparently we can count Andrea Mitchell out of that group). But I think it’s still premature to argue what Alvarez is arguing here.
One cannot dispute that MSNBC has stacked its dayside analyst deck full of Progressives. I don’t see nearly enough partisan Conservative analysts arguing as forcefully and convincingly as I do Progressive analysts, which I regard with considerable alarm. Worse, I’ve noticed that some of the Conservative analysts MSNBC used to regularly showcase have started popping up with greater frequency at CNN, though I don’t have enough empirical evidence at hand to draw a direct causal relationship between these two events because there is a lot of cross-analyst movement between networks.