Archive for May 1, 2012

April Numbers: HLN

Posted in HLN, Ratings Related on May 1, 2012 by icn2

HLN is noting its April ratings…

HLN Posts Most Growth in Cable News in Both Total Day and Prime

Nancy Grace Up the Most of Any Cable News Show in Prime among P25-54

HLN Weekend Mysteries Block Continues to Post Gains in April 2012

In April 2012, HLN is the only cable news network to post double digit growth in both Total Viewers and P25-54 in Total Day and Primetime (M-Su) compared to a year ago.

Total Day

P2+ +18% 257k vs. 217k
P25-54 +9% 99k vs. 91k

Primetime (M-Su)

P2+ +20% 373k vs. 310k
P25-54 +20% 128k vs. 106k

HLN’s 7p – 11p programs post significant increases and milestones in April 2012:
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April Numbers: MSNBC

Posted in MSNBC, Ratings Related on May 1, 2012 by icn2

Here I am packing and the April ratings come out. Here’s MSNBC’s release…



MSNBC Weekday Primetime Beats CNN By 68% in Total Viewers and 54% in the Demo for April

MSNBC Ranks #1 Among Adults 18-34 in Primetime for the Month

MSNBC Surpasses CNN in Total Day

NEW YORK –May 1, 2012 – MSNBC topped CNN in primetime and total day during the month of April, according to data from Nielsen Media Research. MSNBC also beat the cable news competition among the younger demo in primetime, ranking #1 for the month among A18-34.

MSNBC topped CNN in the morning with “Way Too Early” and “Morning Joe” and in primetime with “Hardball,” “PoliticsNation,” “The Ed Show,” “The Rachel Maddow Show,” and “The Last Word.” MSNBC beat CNN in total viewers by 68% (896,000 vs. 533,000) and by 54% among A25-54 (250,000 vs. 162,000) for the month in weekday primetime (M-F 8-11 p.m.). This was CNN’s lowest weekday prime delivery since Aug. 2010. MSNBC also surpassed CNN in total day (M-Su 6a-6a) by 29% among A25-54 (139,000 vs. 108,000) and 19% in total viewers (425,000 vs. 357,000).

Following are MSNBC’s morning and primetime ratings highlights for April 2012:
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