April Numbers: MSNBC

Here I am packing and the April ratings come out. Here’s MSNBC’s release…

MSNBC CONTINUES TO TOP CNN – APRIL 2012 RATINGS

MSNBC CONTINUES TO TOP CNN

MSNBC Weekday Primetime Beats CNN By 68% in Total Viewers and 54% in the Demo for April

MSNBC Ranks #1 Among Adults 18-34 in Primetime for the Month

MSNBC Surpasses CNN in Total Day

NEW YORK –May 1, 2012 – MSNBC topped CNN in primetime and total day during the month of April, according to data from Nielsen Media Research. MSNBC also beat the cable news competition among the younger demo in primetime, ranking #1 for the month among A18-34.

MSNBC topped CNN in the morning with “Way Too Early” and “Morning Joe” and in primetime with “Hardball,” “PoliticsNation,” “The Ed Show,” “The Rachel Maddow Show,” and “The Last Word.” MSNBC beat CNN in total viewers by 68% (896,000 vs. 533,000) and by 54% among A25-54 (250,000 vs. 162,000) for the month in weekday primetime (M-F 8-11 p.m.). This was CNN’s lowest weekday prime delivery since Aug. 2010. MSNBC also surpassed CNN in total day (M-Su 6a-6a) by 29% among A25-54 (139,000 vs. 108,000) and 19% in total viewers (425,000 vs. 357,000).

Following are MSNBC’s morning and primetime ratings highlights for April 2012:

* At 5:30 a.m. “Way Too Early” was #2 in key demos (A1834, A25-54 and P2+), beating CNN in total viewers (192,000 vs. 143,000) and A25-54 (89,000 vs. 64,000).

* “Morning Joe” ranked #2 topping CNN in total viewers by 80% (412,000 vs. 229,000) and by 69% among A25-54 (154,000 vs. 91,000). “Morning Joe” is up 13% in A25-54 compared to April 2011, while CNN’s is down 30%.

* “Hardball with Chris Matthews” at 5 p.m. ranked #2 in total viewers (720,000 vs. 557,000) and A25-54 (134,000 vs. 131,000) for the seventh consecutive month. “Hardball” is up 5% among total viewers compared to April. 2011 while CNN is down 12%.

* “PoliticsNation” with Al Sharpton at 6 p.m. ranked #2, topping CNN by 58% among A25-54 (168,000 vs. 106,000) and by 64% among total viewers (712,000 vs. 435,000). “PolitcsNation” is up 21% in total viewers compared to April 2011, while both CNN and FNC are down. This was CNN’s lowest A25-54 program delivery in the 6 p.m. hour in more than a decade (since August 2001).

* At 7 p.m. “Hardball with Chris Matthews” ranked #2 for the 9th straight month, beating CNN’s “Erin Burnett Outfront” by 46% (165,000 vs. 113,000) and by 88% among total viewers (768,000 vs. 409,000). “Hardball” at 7 p.m. is up 19% among total viewers compared to April 2011, while CNN is down 22% among total viewers and had the lowest A25-54 delivery in the hour since August 2010.

* “The Ed Show” at 8 p.m. ranked #2 topping CNN’s “Anderson Cooper 360” by 49% in A25-54 (214,000 vs. 144,000) and 74% in total viewers (875,000 vs. 504,000) for the month. This is the 50th straight month MSNBC has beaten CNN at 8 p.m. in total viewers.

* “The Rachel Maddow Show” at 9 p.m. beat CNN’s “Piers Morgan Tonight” by 78% among A25-54 (287,000 vs. 161,000) and by 74% among total viewers (985,000 vs. 567,000). “The Rachel Maddow Show” has now topped CNN for 27 straight months among total viewers and 13 consecutive months in A25-54. “Maddow” was ranked #1 among A18-34 for the month and had 37% growth among the younger demo compared to April 2011.

* “The Last Word with Lawrence O’Donnell” ranked #2 at 10 p.m. with a 52% advantage over “Anderson Cooper 360” in A25-54 (266,000 vs. 175,000) and 78% among total viewers (931,000 vs. 522,000). “The Last Word” was up 7% in total viewers and 4% among A25-54 compared to April 2011, while CNN was down 26% in total viewers and 28% among A25-54 compared to last year. This marks CNN’s lowest A25-54 delivery in the 10 p.m. hour since January 2011 and lowest total viewer delivery in nearly eleven years (since May 2001 with “CNN Tonight”). “The Last Word” was also #1 among the younger demo A18-34, up 73% in this demo compared to April 2011.

* MSNBC is #1 in delivering African American total viewers among cable news channels for the 27th consecutive month in M-Su Primetime.

* MSNBC’s Daytime programming (M-F 9a-5p) had more growth than any other cable news channel in the daypart, up 8% in total viewers and 37% among the younger demo of A18-34 compared to April 2011. CNN was down double-digits in A25-54 in each daytime hour from 9 a.m. – 5 p.m. compared to April 2011 and among total viewers in each daytime hour from 9 a.m. – 4 p.m. from a year ago.

MSNBC’s daytime and weekend program highlights include:

* “The Daily Rundown” with Chuck Todd at 9 a.m. topped CNN to rank #2 for the sixth consecutive month in total viewers. Among A25-54, the program grew 13% vs. Apr. 2011, more growth than all other cable news programs in the hour combined. “The Daily Rundown” was also up 76% with A18-34, more growth than all cable news programs in the hour combined.

* At 10 a.m., “Jansing & Co.” was up 16% in A25-54 compared to April 2011 and up 67% in the younger demo of A18-34 – more growth than all cable news programs in the hour combined.

* At 11 a.m. “MSNBC Live” with Thomas Roberts was up 3% in A25-54 compared to April 2011 and grew 71% with 18-34 over April 2011, more growth than all cable news programs in the hour combined (among A18-34).

* “NOW with Alex Wagner” at noon was up 9% in total viewers and 1% among A25-54 compared to April 2011. “NOW” was also up 71% in A18-34 compared to April 2011, more growth than all cable news programs in the hour combined.

* At 1 p.m., “Andrea Mitchell Reports” was up 1% in total viewers and grew 9% in A18-34 compared to April 2011, while both CNN and FXNC are down in the hour (among A18-34).

* “NewsNation” with Tamron Hall at 2 p.m. was up 11% with total viewers compared to April 2011.

* At 3 p.m. “Martin Bashir” ranked #2 with total viewers for the second consecutive month. “Martin Bashir” is up 50% in total viewers compared to April 2011, more growth than all other cable news programs in the hour combined. Bashir is also up 14% in A18-34 over April 2011.

* “The Dylan Ratigan Show” at 4 p.m. grew 34% in total viewers compared to April 2011, while CNN and FXNC are down. Ratigan also grew 23% in A18-34 over April 2011, the only cable news program to grown in the hour.

* On Saturdays in April, “Up with Chris Hayes” beat CNN among A25-54 (144,000 vs. 141,000) and grew 7% in A25-54 and 14% among total viewers compared to April 2011. “Up with Chris Hayes” ranked #2 with A18-34. “Melissa Harris-Perry” grew 7% in total viewers compared to April 2011. “Melissa Hariris-Perry” ranked #2 with A18-34. “Weekends with Alex Witt” was up 10% in total from April 2011, more growth than all other cable news programs in the time period combined.

* On Sundays in April, “Up with Chris Hayes” beat CNN by 19% among A245-54 (145,000 vs. 122,000) and increased 10% among A25-54 and 30% in total viewers from April 2011.”Up with Chris Hayes” ranked #2 with A18-34. “Melisss Harris-Perry” increased 23% in total viewers from April 2011, more growth than all cable news programs in the time period combined. “Weekends with Alex Witt” grew 14% in total viewers from April 2011, posting the only cable news program growth in the time period. “Alex Witt” also ranked #1 with the younger demo of A18-34.

* MSNBC ranks #1 in both A25-54 and the younger demo of A18-34 in weekend sales prime (Sa/Su 7p-2a).

Advertisements

38 Responses to “April Numbers: MSNBC”

  1. This may say more about CNN’s failure than it does MSNBC’s success.

  2. ^ I detect bias in that comment.

  3. When one loser beats another, does anyone really win?

  4. savefarris Says:

    ^FOX

  5. We often think of the ratings game as a battle between cable news channels when it’s really a measurement against all cable and broadccast channels.

  6. And Spongebob!!

  7. Fox wins on the profit level while continuing to lose on the intellectual level… you know, dealing with facts and such.

  8. Conservative counter attack from Larry, Lonestar, Farris, and/or Blue in 3… 2… 1…

  9. Should I ponce or should I wait?
    Too boring a challege, to take this bait.

  10. lonestar77 Says:

    MSNBC dealing in facts. Good one. I choked on my potato chip. You coulda killed me!

  11. savefarris Says:

    Less than 2 hours after ProgLib’s complaint, Lawrence O’Donnell shows the type of intellectual argument and “dealing in facts” that MSNBC really shines at:

    http://www.mediaite.com/tv/why-lawrence-why-lawrence-odonnell-attacks-ann-romneys-expensive-t-shirt/

  12. fritz3 Says:

    “Less than 2 hours after ProgLib’s complaint, Lawrence O’Donnell shows the type of intellectual argument and “dealing in facts” that MSNBC really shines at:

    http://www.mediaite.com/tv/why-lawrence-why-lawrence-odonnell-attacks-ann-romneys-expensive-t-shirt/

    ^^This is yet another story in the endless cookiegate/Obama eats dog vein that will pop up every news cycle until the fall.

    The only thing it proves is the Romney campaigns (and this is a campaign – not a candidate – goof) inability in dealing with the candidates great wealth.

    Unlike LOD I liked the t-shirt but would have waited until after the election to show it off on TV.

  13. savefarris Says:

    So the hullaballoo over Ms. Romney’s shirt is the fault of Romney and his campaign, not of Lawrence and his quixotic quest to turn everything possible (no matter how insignificant) against this year’s Emmanuel Goldstien.

    Got it!

    By the way, if $990 is too much to spend on a garment of clothing for a presidential candidate’s spouse …

    http://abcnews.go.com/blogs/entertainment/2011/12/michelle-obamas-pricey-vacation-wardrobe/

  14. Wearing a thousand-dollar top while trying to humanize a candidate who has an image of being rich and cold is pretty stupid. Of course, you’d have to be a thinking-person to appreciate this.

  15. fritz3 Says:

    “So the hullaballoo over Ms. Romney’s shirt is the fault of Romney and his campaign, not of Lawrence and his quixotic quest to turn everything possible (no matter how insignificant) against this year’s Emmanuel Goldstien.

    ^^ Yeah, LOD was just doing what partisans, on both sides, do – make fun of or show fake outrage at some perceived flaw in the opposition’s character. It’s the Romney campaigns job to spot these potential gaffes and correct them before they become the subject of media attention.

    The link you show is an weak example of the same type of gaffe but took place after the election and is harder to play up as MO is a noted Target/J-Crew shopper. I doubt AR has ever been in Target, but maybe she prefers Walmart. 🙂

    BTW nice usage of George Orwell.

  16. savefarris Says:

    She’s a “noted Target shopper” because she arranged a photo op at the Target in order to blunt this very criticism. And your response is “wow, how authenic!”

    I have my doubts that if Ann Romney were to do the same, your response would be equally non-cynical. (As it should. I just wish your (and Lawrence’s) critical thinking skills didn’t shut off whenever you see that (D) after someone’s name.

    And while all his surrogates are out there slamming the Romney’s for being out-of-touch and “rich and cold”, what’s man-of-the people Obama doing? Just hanging with his pals

  17. If y’all are trying to have an argument, someone seems to be doing it wrong. 😉

  18. “she arranged a photo op at the Target”

    ^^ Whatever. There’s nothing stopping AR from doing the same thing, but I doubt she could pull it off as well as MO.

    “And your response is “wow, how authenic!”^^

    ^^Care to show me where I said that – or anything remotely like it?

    “I have my doubts that if Ann Romney were to do the same, your response would be equally non-cynical.”

    ^^ It would depend on how she pulled it off. If it looked ‘authentic’ and not just a PR stunt then I’d be happy to praise her good PR work.

    “And while all his surrogates are out there slamming the Romney’s for being out-of-touch and “rich and cold”, what’s man-of-the people Obama doing?”

    ^^ I don’t care if the Romney’s are rich or not. My point is Mittens is just really poor at pretending he’s a ‘man of the people’. And it’s certainly beyond debate that, while Obama is no Bill Clinton, his performance as a sympathizer to the common man is much better than Romney’s.

  19. -pretending he’s a man of the people-

    Why would anyone want to? Those types don’t usually get elected. Over the past half century the closest we’ve come to that in a president would be Gerald Ford… and he wasn’t elected.

  20. fritz3 Says:

    “Why would anyone want to?”

    ^^ It’s what politicians do. Bill Clinton was a natural at it and GWB was pretty good as well. Reagan was an actor so it was easier for him to fake it. GHWB, Gore and Kerry couldn’t fake it and it showed when they tried to. Romney falls into the GHWB,Gore, Kerry group. Obama can fake it pretty well most of the time but his real aloofness shows up on occasion.

  21. Sincerity and likability are the two natural qualities that one has to fake the best in politics.

  22. Maybe that al qaeda endorsement (as opposed to Al of here) is helping MSNBC with the radical elements here!

  23. fritz3 Says:

    “Maybe that al qaeda endorsement (as opposed to Al of here) is helping MSNBC with the radical elements here!”

    ^^ Sorry BW’s but I have no clue to what you are talking about. Care to explain?

  24. Fritz, there’s some BS going around about which networks Al Qaeda deemed “fair”. Do you really give a damn what the 9/11 mass murderers think of our media? Neither do I, and it’s offensive to bring it up.

  25. ^ It’s not offensive, it’s news. But it should also be reported/discussed in its proper context.

    Reader’s Digest version of that context: Al Qaeda (as well as so many others around the world) simply don’t “get” what it means to be American.

  26. The American AQ stooge Adam Gadan wrote up his assessment of American media, and thinks MSNBC is the fairest, although he was dismayed that they got rid of Olbermann and that pro-Hezbollah woman, Octavia Nasser (I think that’s her name).

  27. fritz3 Says:

    ^^Why in the world would you take something Adam Gadan said about cable news at face value; if he said it at all? If some left wing blog reported he said Fox News was the run by criminals would you also think that was the truth? It has more believability than the silly stuff you refer to (see the hacker scandal).

    BTW: MSNBC is the fairest and Octavia Nasser worked for, that other terrorist propaganda network, CNN.

  28. Who said anyone takes it seriously? I happen think it’s hilarious. And that any business in America that it being lauded by Al Qaeda should rethink how they’re functioning.

    MSNBC is the fairest to whom? Radical Islamists?

  29. “I happen think it’s hilarious.”

    ^^ Yeah, I get that. I feel the same way about all the crazy things Mitt Romney says trying to look like a conservative. It’s hilarious.

  30. A liberal, an independent, and a conservative walk into a bar, and the bartender says, “Mitt!”

  31. ^ One year later, same set-up and the bartender says, “Mr. President!”

  32. Al won that one!

  33. Not nearly as much bias as MSNBC — The Network Of Choice For Al Qaeda!

  34. ^ HUMORLESS!

  35. Yes, you are.

  36. Don’t be an a$$, BWs. Nobody did anything to justify that crap.

  37. Stop being such a dour, humorless hypocrite, Joe. Why do you blame other people for the FACT that Al Qaeda’s network of choice in MSNBC? It’s not something anyone made up, but in the writings of an AQ operative. You are trying to deny that fact and scold anyone who brings it up. Not very lefty, touchy feely tolerant of you, is it?

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: