Archive for May 11, 2012

The Hazards of Live TV: #25,161

Posted in Hazards of Live TV on May 11, 2012 by icn2

Ok, this incident between Tamron Hall and The Washington Examiner’s Tim Carney has been tearing up the internet. Politico’s Dylan Byers writes that Carney emailed Politico about what happened…

I’ve always enjoyed the feisty back-and-forths that MSNBC appearances provide me. I hope and expect to continue these.

The question for the Romney bullying segment was “does the story matter?” I took that to mean “does this incident tell us anything about Romney would be as President.” I answered no. I maintained that position throughout the segment. Tamron thought I was ambushing her, apparently, and so she cut off my mic, I learned later.

It would be easy to take one side or the other in this spat as being right. But I’m not going to do that because it’s not that cut and dried as there are several things at play here.

Most of the blame here lies with Carney. Whether or not he thought he was answering the question regarding the subject he thought he was going to be discussing takes a big back seat to the subject of how he decided to answer the question. He decided to make this confrontational. That’s all on him. This wasn’t like the time MSNBC booked a known bomb thrower and provocateur like John Ziegler on Contessa Brewer’s hour. What ensued with Ziegler was easily predictable…what ensued with Carney was not.

But while I lay most of the blame for this with Carney, because it was his answer that started all this, it takes two to tango and Hall doesn’t get off the hook entirely. While her response to Carney was nowhere near as outrageous or over the line as Thomas Roberts calling out an empty chair, Hall could have and should have handled this better.

I know, I know…Phil Griffin likes his POV even if it’s supposed to be from his un-POV news anchors, but there are ways to react to Carney that are effective and ways to react to Carney that are not so effective. Thrusting yourself into the story is not one of the better ways to react to Carney. I don’t care if you take personal offense to it or not, the moment you “go there” you’ve lost the interview and the segment is unrecoverable and ruined and the storyline is no longer about Carney’s alleged attempt at misdirection but about your response to Carney. In other words a segment that wasn’t about you just became about you. That’s something one should try to avoid because it’s a loser scenario. Just ask Contessa Brewer how the Ziegler segment worked out for her in the court of public opinion. It’s scenes like this that are the reason why Cable News is the butt end of so many jokes.

Unless Hall herself did Carney’s booking, I find it questionable that she knew the exact terms that were used to book Carney and the words chosen to express them. Hall said this to Carney on the air according to Mediaite’s Tommy Christopher

“You don’t want me to go anything on you,” Hall interjected. “You’re actually irritating me right now. I’m going to be honest with you. Yes, you are. You knew the topics we were going to discuss. You knew them. You agreed.”

But did Hall know exactly word for word how Carney was pitched? I’m going to give Carney some wiggle room here and suggest he release the emails of the pitch from MSNBC to prove the following assertion he made to Politico…

The question for the Romney bullying segment was “does the story matter?” I took that to mean “does this incident tell us anything about Romney would be as President.” I answered no.

Proving that Carney was indeed pitched that way would at least let him off the hook in my eyes for his line of response but not for how he chose his words.

That’s still all on him. Ultimately it’s still mostly Carney’s fault. Hall doesn’t get all aggro if Carney doesn’t throw the first punch. Yes, I wish she had not lost it like that and instead responded in a more restrained manner but she never would have responded at all if Carney hadn’t lit a fire under her.

Stephanie Ruhle Profile…

Posted in Bloomberg on May 11, 2012 by icn2

Bergen.com’s Ian Spelling profiles Bloomnberg TV’s Stephanie Ruhle…

Stephanie Ruhle thrived on Wall Street for many years, specializing in hedge funds and, perhaps most notably, founding the Global Markets Women’s Network at Deutsche Bank. Then, as always, she identified and seized an opportunity, and now Ruhle – who grew up in Park Ridge – co-anchors the Bloomberg Television program Inside Track, which examines the major business, economic and political news of the day.

“I have my husband and our two young sons at home [in Manhattan]. My sons are 3 and 5. During the week, I spend my time in Tribeca, where we live, but we really do spend weekends in New Jersey. My mom and dad still live in Park Ridge, and my older sister is in Ridgewood. We’re in Ridgewood every Sunday because my sister has two young daughters.

Free for All: 05/11/12

Posted in Free For All on May 11, 2012 by icn2

What’s on your mind? Mine is still on that undisclosed tropical location (sniff, sniff)…

Jay Wallace Interview…

Posted in FNC on May 11, 2012 by icn2

Lost Remote’s Natan Edelsburg interviews FNC’s Jay Wallace about the use of Social Media on FNC and Megyn Kelly’s show…

LR: How do you think social has helped ratings?

Wallace: While there is currently no tangible metric to gauge how social media influences ratings, the contribution it makes to the production and dissemination of news is obvious when you look at how it has become an incubator of information in the early stages of major news events. Last year alone – whether it was Hurricane Irene, the death of Osama bin Laden or the unfolding scandal at Penn State – the buzz on Twitter and Facebook in the early stages of those events most likely brought more eyeballs to our screen for those interested in knowing more.

When used properly, social media does a great job at making reporters and anchors more accessible by showing some added personality that you wouldn’t necessarily find on TV or via an exchange over email. If someone is being exposed to FNC or Megyn on Twitter or Facebook for the first time and they like what they see, there’s a good chance that the next time they are flipping through the channels and they come across her – they’ll stop and give her a try. Another opportunity to get viewers in the tent.

Nielsen Unveils New People Meters…

Posted in Ratings Related on May 11, 2012 by icn2

MediaPost’s Joe Mandese writes about the next generation in Nielsen People Meters…

In what is likely the most significant change in the methods Nielsen uses to measure TV — and potentially all forms of video content — the ratings company this week quietly began informing clients of a major initiative to develop a suite of new audience meters and digital tracking codes that could begin replacing its current meters as soon as 2014.

Dubbed “GTAM,” which stands for Global Television Audience Metering, the initiative includes the development of four new audience metering technologies designed to deal with all of the conceivable challenges involved in measuring the viewing behavior of contemporary consumer households.

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