Nielsen Unveils New People Meters…
MediaPost’s Joe Mandese writes about the next generation in Nielsen People Meters…
In what is likely the most significant change in the methods Nielsen uses to measure TV — and potentially all forms of video content — the ratings company this week quietly began informing clients of a major initiative to develop a suite of new audience meters and digital tracking codes that could begin replacing its current meters as soon as 2014.
Dubbed “GTAM,” which stands for Global Television Audience Metering, the initiative includes the development of four new audience metering technologies designed to deal with all of the conceivable challenges involved in measuring the viewing behavior of contemporary consumer households.
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