Archive for May 18, 2012

Blogus Interruptus

Posted in Blog Announcements on May 18, 2012 by icn2

Blogging resumes Monday…

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Bloomberg TV’s Australian Push…

Posted in Bloomberg on May 18, 2012 by icn2

AdNews’ Paul McItyre writes about a big Australian push from Bloomberg…

Bloomberg is about to make its biggest push yet into the Australian advertising market with a dedicated local TV channel and a concerted push to attract advertisers to its local, upmarket audiences.

Although its professional service arm, centred around the Bloomberg terminal business, remains the company’s biggest revenue earner, Bloomberg Media – which now bundles TV, radio, online, apps and print products – has been growing at 30% per year globally from advertising. Similar growth plans are expected for Australia.

Financial services companies form the basis of Bloomberg’s advertising base but the company now has luxury goods, automotive, IT and travel brands in its sights. The most significant development is that a dedicated Australian channel will now allow corporates to advertise just to an Australian audience – until now they were part of a broader Asia Pacific feed which meant advertising messages were carried across the region.