Today’s Weekend Today changes technically fall outside of my cable news domain. That said, there is tangential potential cable news impact here. Plus there are some stories that I just can’t sit on my hands for and this would be one of them because it ties together a bunch of loose ends that have been bouncing around the old noggin for a while. Thus expect this piece to go all over the place…
In case you missed it, the news…which isn’t news actually…is NBC announced the long ago leaked out news that Erica Hill would be joining Weekend Today. What was news, however, was the part about Jenna Wolfe getting demoted. Though NBC tried very hard to frame Wolfe’s new duties as of the “not a demotion” variety, she just went from anchoring a Sunday show to not anchoring any show and no amount of perfume is going to make that turd smell sweet.
On the whole NBC did something it needed to do years ago…it unified Weekend Today behind a single anchor team. No more of this Saturday/Sunday splitting the team that’s been going on since Campbell Brown left NBC for CNN. Brown left CNN over a year ago…Yeah…it’s been that long. Anyway, Weekend Today finally has the unified front it should have had four years ago. But it’s coming with a potentially heavier price tag than one would have expected.
NBC has frequently played up how deep and resilient its bench is. Well by going out and getting an outsider tossed on CBS’ scrapheap, demoting one of its own, and nearly slamming the ceiling shut on a third person I’ll be discussing in a moment, NBC, by its actions, has created the appearance of casting a big “no confidence” vote in that bench. If there is that much of a bench anymore.