Advertising for CNN Heroes…

MediaPost’s Wayne Friedman writes about the advertising for CNN Heroes…

“CNN Heroes is a tentpole programming event for CNN,” stated Greg D’Alba, president, CNN and Turner Digital Ad Sales. “It culminates with the December broadcast, but really lives year-round, giving our advertising partners, especially those that wish to spotlight particular cause-related campaigns, the perfect platform to connect with an emotionally-engaged audience at a relevant time.”

Some of the sponsors’ existing cause-related efforts will be featured in their creative messaging that will run during the show.

For example, Johnson & Johnson will again feature its “Nurses Heal” creative promoting their Campaign for Nursing’s Future foundation. Subaru will run creative that spotlights its “Share The Love” event that donates $250 to the owner’s choice of five charities for every new Subaru bought or leased through the promotional period of Nov. 21, 2012 to Jan.2, 2013.


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