Archive for January 4, 2013

Q4 Numbers: MSNBC…

Posted in MSNBC, Ratings Related on January 4, 2013 by icn2

MSNBC is noting its Q4 ratings…


“Morning Joe,” “Hardball” “PoliticsNation” and “The Last Word” have Best Total Viewer Deliveries in Network History

MSNBC Weekday Primetime Hits Four Year High

“Maddow” Ranks #1 in A18-34 for 4th Consecutive Quarter

NEW YORK – January 4, 2013 – MSNBC had the most-watched quarter in network history, reaching an all-time high in P2+ for the Total Day time period (M-Su 6a-6a) and Daytime (M-F 9a-5p) during the fourth quarter of 2012, according to data from The Nielsen Company. MSNBC also hit all-time highs in total viewers with “Morning Joe,” “Hardball,” “PoliticsNation” and “The Last Word.”

In Total Day (M-Su 6a-6a), MSNBC had the best total viewer delivery ever and the best A25-54 quarterly delivery since 4Q08. MSNBC ranked #2 in total viewers (623,000 vs. 524,000) and A25-54 (217,000 vs 184,000), up 49% in total viewers and 62% in A25-54 compared to 4Q11, more growth than any other cable news channel in the time period. MSNBC also ranked #1 with African Americans (P2+ and A25-54) in for the quarter.

In Weekday Prime (M-F 8-11p), MSNBC had the best quarterly delivery in A25-54 and total viewers since 4Q08. MSNBC ranked #2 in A25-54 (471,000 vs. CNN’s 370,000) and total viewers (1.45 million vs. CNN’s 1.01 million). MSNBC Weekday Primetime is up 129% with A25-54 compared to 4Q11, more growth than all cable news channels in the time period combined. MSNBC is also up 72% over 4Q11 in total viewers, more growth than any other cable news out in the time period.
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