Archive for January 4, 2013

Q4 Numbers: MSNBC…

Posted in MSNBC, Ratings Related on January 4, 2013 by icn2

MSNBC is noting its Q4 ratings…

MSNBC HAS MOST-WATCHED QUARTER IN NETWORK HISTORY – FOURTH QUARTER 2012 RATINGS

“Morning Joe,” “Hardball” “PoliticsNation” and “The Last Word” have Best Total Viewer Deliveries in Network History

MSNBC Weekday Primetime Hits Four Year High

“Maddow” Ranks #1 in A18-34 for 4th Consecutive Quarter

NEW YORK – January 4, 2013 – MSNBC had the most-watched quarter in network history, reaching an all-time high in P2+ for the Total Day time period (M-Su 6a-6a) and Daytime (M-F 9a-5p) during the fourth quarter of 2012, according to data from The Nielsen Company. MSNBC also hit all-time highs in total viewers with “Morning Joe,” “Hardball,” “PoliticsNation” and “The Last Word.”

In Total Day (M-Su 6a-6a), MSNBC had the best total viewer delivery ever and the best A25-54 quarterly delivery since 4Q08. MSNBC ranked #2 in total viewers (623,000 vs. 524,000) and A25-54 (217,000 vs 184,000), up 49% in total viewers and 62% in A25-54 compared to 4Q11, more growth than any other cable news channel in the time period. MSNBC also ranked #1 with African Americans (P2+ and A25-54) in for the quarter.

In Weekday Prime (M-F 8-11p), MSNBC had the best quarterly delivery in A25-54 and total viewers since 4Q08. MSNBC ranked #2 in A25-54 (471,000 vs. CNN’s 370,000) and total viewers (1.45 million vs. CNN’s 1.01 million). MSNBC Weekday Primetime is up 129% with A25-54 compared to 4Q11, more growth than all cable news channels in the time period combined. MSNBC is also up 72% over 4Q11 in total viewers, more growth than any other cable news out in the time period.
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