Press Releases: 01/21/13

CNN (1)

CNN was No. 1 in Total Viewers & among Key Demo 25-54 during Coverage of Yesterday’s Swearing in Ceremony

During the key coverage blocks yesterday (Sunday, January 20), the day of the president’s official swearing in and the day before the public inauguration on the steps of the U.S. Capitol, CNN was top rated from 11am – 2pm and in primetime (8-11pm).


CNN: 982k total viewers/287k among adults 25-54
FNC: 717k total viewers/135k among adults 25-54
MSNBC: 425k total viewers/153k among adults 25-54

8-11pm (primetime):

CNN: 761k total viewers/171k among adults 25-54
FNC: 630k total viewers/94k among adults 25-54
MSNBC: 245k total viewers/115k among adults 25-54


2 Responses to “Press Releases: 01/21/13”

  1. From TVN:

    From 11:45AM-12:15PM, when President Obama took the oath of office and gave his address

    CNN: 3.136m total viewers, 1.107m adults 25-54
    MSNBC: 2.273m total viewers, 706k adults 25-54
    FNC: 1.316m total viewers, 294k adults 25-54

    CNN: 3.573m total viewers, 1.266 adults 25-54
    FNC: 1.666m total viewers, 254k adults 25-54
    MSNBC: 1.365m total viewers, 456k adults 25-54

    Total day:
    CNN: 1.923m total viewers, 657k adults 25-54
    FNC: 1.104m total viewers, 227k adults 25-54
    MSNBC: 1.095m total viewers, 354k adults 25-54

  2. Anyone remember the days when MSNBC wouldn’t even get a fraction of FOX’s audience?

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