Morning Joe and Starbucks End Sponsorship Deal: Is There Another Shoe To Drop? Probably not.

Buzfeed’s Dorsey Shaw is on a bit of a roll. Last week he was first to get tipped off about the leaked animations for The Kelly File. This week he’s the first to note that Morning Joe is no longer being sponsored by Starbucks.

An MSNBC spokesperson confirmed via email that the formal partnership ended several weeks ago, adding; “MSNBC and Starbucks had a successful partnership for more than four years and we’re looking forward to working on new projects together in the future.”

It may be nothing. It may be that the sponsorship ran its course. It got renewed once but four years is a long time for an umbrella sponsorship to last. So this may be nothing. But that theory is boring so let’s look at the exciting. What if there’s more to it than that? What if it’s a sign of something? What if it’s tied to the possibility that Joe and Mika won’t renew with MSNBC when their contracts are up? We haven’t heard any reports of them renewing and, though I don’t know when their contracts are up, you have to figure that end date is coming up given that the last contract deal was quite a while ago.

Do I think it’s a possibility? Well, I’ll put it this way…I think it’s less of a possibility than it was a year or two ago. The reason being that their TV options are not what they could have been a year or two ago. In the intervening time, CBS, which repeated rumors suggested wanted Joe and Mika bad but couldn’t get them away from MSNBC, built a morning show around Charlie Rose and Norah O’Donnell. And CNN, which was in dire need of a morning reboot, just did a morning reboot. Joe and Mika could still bolt MSNBC…but to where? I don’t see any good options.

So, though it’s certainly more enticing to entertain the idea that the Starbuck’s sponsorship end could possibly be tied to uncertainty over Morning Joe’s future, I’m afraid that the most likely explanation is the most boring; the deal had run its natural course.

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8 Responses to “Morning Joe and Starbucks End Sponsorship Deal: Is There Another Shoe To Drop? Probably not.”

  1. “the most likely explanation is the most boring; the deal had run its natural course.”

    ^^Your right Spud. The deal ran it’s course. Joe and Mika and all are going nowhere.

  2. It’s over because some 22-year-old smart-guy at Starbucks realized “Morning Joe, brewed by Starbucks” is so ingrained in viewers’ brains that no one would notice if they stopped saying it (see: ” first to note that Morning Joe is no longer being sponsored by Starbucks” and “confirmed via email that the formal partnership ended several weeks ago”).

  3. Starbuck’s Morning Joe Blend was ground coffee, not whole bean which I buy. Can’t say if the coffee was any good. Can say I won’t miss it.

  4. Starbucks coffee… you either love it or it’ll make you want to hurl.

  5. I can only hope the Joe and especially Mika leave MSNBC. I hate that show, and I am a democrat! I can’t stand Mika. She hasnt an ounce of humility in her body. She acts like she is really earning her salary. God only knows how many thousands of others are way more intelligent, way more humble, and way less conceited. She is a classic case of a woman approaching menopause who wakes up one day, looks in the mirror and says ” God I am gorgeous”. Mika is a preppy liberal that gives liberals a bad reputation. She walks off the stage before everyone else every single morning like she is better than the rest and has the right to leave. Very unprofessional and for sure not worth a grain of sand in my humble opinion.

    I have given up on Morning Joe, the whole stage is set with frat buddies who have job security. The only one who is worth anything is Willie, who is grossly under-appreciated, under-recognized and no doubt underpaid.

  6. I love Mika! Without her morning joe would be like watching fox . I bet Starbucks pulled advertising because of Joe.

  7. that’s a big 10 – 4 Cookie :~)

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