FBN Picks Off Maria Bartiromo…

In stunning news, FBN has stolen Maria Bartiromo from CNBC. Huge, huge pickup for FBN…huge, huge PR hit for CNBC which now will surely be gazed upon as a complacent shop that can’t hold on to its star talent like it used to.

If you read Ze’ev Chafets’ Roger Ailes biography, as I did, you too would know that FBN was poised to expand big time. They already snapped up space in the old Charles Schwab offices in the News Corp. building. Chafets’ book also relayed that Ailes had essentially gotten the go ahead to spend more money on the network. Grabbing Bartiromo is money well spent.

Mark Hoffman’s position as President of CNBC is now officially on an egg timer, albeit one that has an unknown duration. CNBC Primetime is a wasteland but that didn’t matter as long as the network held on to its crown jewels. Well he just lost one. Bartiromo may not be the last. For a network president Hoffman has kept an incredibly low profile…well out of the media writers’ gaze. That will now change whether CNBC likes it or not.

10 Responses to “FBN Picks Off Maria Bartiromo…”

  1. What does the move mean for Liz who is the #1 woman anchor at FBN hosting 3pm solo and 4pm with David?

  2. Hoffman’s contract was already renewed recently, so he’s not going anywhere.

    As for Maria, while it’s a big “get” for FBN, I don’t think she has the same allure as she once did 5-10 years ago…FBN will still get some sorely needed sampling, but it probably won’t pull them out of the ratings ditch anytime soonl

  3. Look for Joe Kernan and/or Larry Kudlow to end up on Fox Business next. Maria has been acting and looking tired lately and seems to have lost interest. Also, her cozy relationship with Jamie Dimon of JPM was probably a problem for the business leader.

  4. Hoffman’s contract was already renewed recently, so he’s not going anywhere.

    Means nothing. Steve Capus’ contract was “renewed recently”. He still left within a few months.

  5. All they need now is Joe Kernan, Rick Santelli and Michelle Caruso Cabrera

  6. They could also entice Erin Burnett to leave CNN for FBN and a FNC gig

  7. Bartiromo is past her prime, plus she has a history of being ethically challenged
    http://pagesix.com/2013/10/02/bartiromo-cited-in-divorce/
    If Melissa Lee or Kelly Evans replaces her, CNBC will be fine
    Maybe Liz gets moved to 1 p.m., bumping Lori Rothman

  8. CNBC should wake up now, they have lost alot of “stars” at the network , but money makes things move. I am surprised Maria went to FBN do to less viewers .. plus where would they put her? someone might be loosing a slot and leave and go to CNBC or Bloomberg.

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