November Numbers: MSNBC

MSNBC is noting its November ratings…

MSNBC TOPS CNN IN NOVEMBER

MSNBC Ranks #2 in Key Total Day, Sales Day, Morning and Prime Demos for the Month

NEW YORK – November 26, 2013 – MSNBC dominated CNN in November ranking #2 in key dayparts including the morning, primetime and total day, according to data from Nielsen.

In total day (Monday-Sunday 6a-6a), MSNBC ranked #2 in both total viewers (401,000 vs. CNN’s 335,000) and A25-54 (124,000 vs. CNN’s 100,000).
In Sales day (Monday-Sunday 6a-2a), MSNBC beat CNN in both total viewers (431,000 vs. 373,000) and A25-54 (126,000 vs. 108,000).
In weekday primetime, MSNBC topped CNN among A25-54 (193,000 vs. CNN’s 141,000) and total viewers (752,000 vs. CNN’s 488,000).

Below are program highlights for November:

“Morning Joe” (weekdays 6-9 a.m.) ranked second for the month topping CNN’s “New Day” by 54% among A25-54 (128,000 vs. CNN’s 83,000) and by 68% among total viewers (425,000 vs. CNN’s 253,000). “New Day” had the program’s lowest monthly A25-54 delivery since the show debuted in June and the lowest demo delivery for the network since August 2012. “Way Too Early” at 5:30 a.m. also topped CNN ranking #2 for the month with 81,000 A25-54 and 243,000 total viewers.
At 5 p.m., “The Ed Show” topped CNN ranking #2 for the month among A25-54 (148,000 vs. CNN’s 102,000) and total viewers (688,000 vs. CNN’s 490,000).
“PoliticsNation” with Rev. Al Sharpton at 6 p.m. had a strong November topping CNN’s combo of “Situation Room” and “Crossfire” by 67% among A25-54 (179,000 vs. CNN’s 107,000) and 96% among total viewers (728,000 vs. 371,000).
At 7 p.m., “Hardball with Chris Matthews” ranked #2 topping CNN’s “Erin Burnett Outfront” by 103% among A25-54 (217,000 vs. CNN’s 107,000) and by 146% among total viewers (940,000 vs. CNN’s 382,000).
“All In” with Chris Hayes at 8:00p.m. ranked #2 for the third consecutive month, topping CNN’s “Anderson Cooper 360” in both A25-54 (180,000 vs. CNN’s 137,000) and total viewers (697,000 vs. CNN’s 505,000).
At 9 p.m., “The Rachel Maddow Show” beat CNN’s “Piers Morgan Live” by 96% among A25-54 (224,000 vs. CNN’s 114,000) and by 101% among total viewers (914,000 vs. CNN’s 454,000) for the month.
“The Last Word” with Lawrence O’Donnell at 10 p.m. (M-Th) ranked #2 topping CNN by 81% in A25-54 (187,000 vs. CNN’s 103,000) and by 105% among total viewers (739,000 vs. 361,000).
On Saturdays, “Weekends with Alex Witt” at 7 a.m. ranked #1 among the younger demo of A18-34.
On Sundays, “Up w/Steve Kornacki” (8-10 a.m.) and “Melissa Harris-Perry” (10 a.m.-noon) ranked #1 among the younger demo of A18-34.
MSNBC ranked #1 in weekend sales prime (Sa/Su 7p-2a) for the 7th consecutive month among A25-54.
MSNBC ranked #1 among African-American viewers in both A25-54 and total viewers in all key dayparts.
MSNBC ranked #1 among Hispanic viewers A25-54 in M-F primetime and M-Su primetime.

One Response to “November Numbers: MSNBC”

  1. savefarris Says:

    That’s a whole lot of #2…

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