Jeff Zucker Interview…
In a must read, Capital New York’s Mike Allen and Alex Weprin interview Jeff Zucker…
After almost a year of tinkering, CNN Worldwide President Jeff Zucker has concluded that a news channel cannot subsist on news alone.
So he is planning much broader changes for the network—including a prime-time shakeup that’s likely to make CNN traditionalists cringe.
Once, CNN’s vanilla coverage was a point of pride. Now, the boss boasts about the ratings for his unscripted series, and documentaries like the Sea World-slamming film Blackfish. Zucker, in his first one-on-one interview since taking control of CNN last January, told Capital he wants news coverage “that is just not being so obvious.”
Instead, he wants more of “an attitude and a take”:
“We’re all regurgitating the same information. I want people to say, ‘You know what? That was interesting. I hadn’t thought of that,’” Zucker said. “The goal for the next six months, is that we need more shows and less newscasts.”
There’s a lot more there worth reading but I want to highlight this part as it is what I feared would happen back when Zucker’s name was merely just in play as a possible head of CNN.