Surveying the Business News Channel Ratings Landscape…

The Wall Street Journal’s Keach Hagey and William Launder take a look at how the business channels have been faring lately…

The U.S. stock market is soaring, but ratings have sunk for the TV networks dedicated to covering it.

In the third quarter, CNBC, the dominant business-news channel, hit a 20-year low in its target demographic of adults 25 to 54 years old, according to Nielsen Holdings. Since 2008, average total daytime viewership has fallen more than 50%—to 169,000 from 348,000 —at CNBC, which commands three-quarters of the audience among business-news networks, according to Nielsen.

Six-year-old Fox Business Network remains on a long-term growth trajectory, but its average total daytime audience has declined from last year—to 58,000 from 71,000—and has fallen short of some media buyers’ expectations.

Bloomberg LP, meanwhile, is rethinking the business model of its TV channel, having failed to turn a profit or draw more than 10% of the audience for TV business news despite being on the air for nearly two decades, according to people familiar with the matter. Nielsen doesn’t release Bloomberg TV’s ratings.

2 Responses to “Surveying the Business News Channel Ratings Landscape…”

  1. Now they’re just dicking with us. Maybe she can borrow Megyn’s leg-light, until the show takes off.

  2. Spud, you have the wrong link.

    My take. People aren’t watching business news channels as much as they used to. It’s most likely because you can get better info faster online so there’s no need to find a TV. These networks are all headed in the same direction as CNN – documentaries and reality shows.

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