NBC News Partners With Revere Digital…

NBC and Revere Digital; Walt Mossberg and Kara Swisher’s new venture, announced a deal today…

NBCUNIVERSAL NEWS GROUP ANNOUNCES STRATEGIC INVESTMENT, CONTENT PARTNERSHIP WITH KARA SWISHER AND WALT MOSSBERG’S NEW BUSINESS VENTURE: REVERE DIGITAL
Swisher and Mossberg to Lead the New Technology-Focused Media Company

NEW YORK — January 2, 2014 — The NBCUniversal News Group announced today a strategic investment and content partnership with Revere Digital, the new, technology-focused media company launched by highly-regarded technology and digital media journalists Kara Swisher and Walt Mossberg. The announcement was made by Patricia Fili-Krushel, Chairman, NBCUniversal News Group and Revere Co-CEOs Swisher and Mossberg. Windsor Media will also join Revere as an investing partner.

Swisher and Mossberg’s new company will manage a digital media and technology news, reviews and analysis web site called Re/code (recode.net (http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.recode.net&esheet=50775484&newsitemid=0&lan=en-US&anchor=recode.net&index=1&md5=e346020975be79cbd0161b1219dc9d85)) along with a global conference business. With this partnership, the NBCUniversal News Group will expand its Silicon Valley presence and technology coverage by incorporating Revere’s breaking news and analysis stories across NBCUniversal News Group’s multiple media platforms.

“Kara and Walt are two of the most knowledgeable, well-connected and respected technology journalists working today. They built an incredible brand and business with ‘AllThingsD,’ and we are very excited about partnering with them in this new venture and deepening our engagement in this rapidly changing technology market,” said Patricia Fili-Krushel, Chairman, NBCUniversal News Group.

“We are excited to work with the NBCUniversal News Group, especially because its interest in investing in Revere displays exactly the kind of innovative and forward thinking that is necessary in the fast-changing new digital environment. What doesn’t change is our mutual commitment to excellence in bringing quality journalism to the widest possible audience, which the News Group provides every day through its highly respected news operation,” said Swisher and Mossberg.

As part of the deal Swisher, Mossberg and other Revere journalists will appear on-air across all of the News Group properties including CNBC, MSNBC, the TODAY show, and “Nightly News with Brian Williams” and will provide News Group television and digital properties access to its breaking news simultaneous with Re/code.

Additionally, CNBC will become Revere’s media partner for its global conferences.

Revere Digital and NBCUniversal also will collaborate on advertising opportunities enabling NBCUniversal’s advertising partners to increase their reach among media and technology-focused audiences through the unique scale of NBCUniversal’s brands and Revere Digital’s multi-platform initiatives.

Quick! A show of hands…who knows where it was first revealed that NBC was headed in this direction?

I’ll tell you…Phil Griffin…just one week ago…in an interview with Erik Wemple…

“America in the 21st century” in ways that competitors do not. In the coming year, says the network president, MSNBC will be covering more technology and “things that are really changing America.” The idea, he says, is to “broaden out so we’re not as limited by election cycles.”

When I first read that I had a “WTF?” moment. Why cover technology more now? But today’s news puts Griffin’s comment in a whole new context. Griffin knew this was coming…

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