What’s Hot/What’s Not: 01/12/14
Bulletin Board PR: Example #1 – Looks like the network cross warfare is heating up again. FNC took out a full page ad throwing some quotes from the presidents of CNN and FNC back in their faces.
Christine Romans and Christi Paul – Romans and Paul got named to CNN’s morning programming; Romans to Early Start and Paul to CNN New Day Weekends.
Roger Ailes – Ailes is hot because of Gabriel Sherman’s forthcoming book and all the fallout that is ensuing…
Charles Maddow in charge – A dumb article came out on National Review Online about how Rachel Maddow is essentially getting her way over everything MSNBC does, even if it doesn’t involve her. Uh…yeah, right.
Bulletin Board PR: Example #2 Speaking of Bulletin Board PR, I’m sure Jeff Zucker’s shots at FNC at the TCA on Friday got filed away.
Glass Houses – CNN kept pushing, with a big assist from Mediaite, the narrative that MSNBC’s crime docs are juicing its ratings. So what does CNN do at the end of the week? Announce a new true crime series. Oh…and the block of crime tape the network ran last night doesn’t help its case either.
Not settled – MSNBC doesn’t have a clear choice for 12pm so it’s going with rotating hosts to see who sticks…
The Weather Channel’s campaign against DirecTV – The Weather Channel launched an incredibly stupid PR offensive on DirecTV. That it wants to fight to keep itself on DirecTV isn’t the issue…in fact its a necessity. The problem is with the method the channel has chosen to mount its offensive; namely saying it’s essentially a necessary service akin to a public utility and that people’s lives will be put in danger if it’s taken out of a mere 20 million homes. HA!