What’s Hot/What’s Not: 01/26/14
It’s an all “Not Hot” edition of WH/WN…
Weather Channel vs. DirecTV Round 2 – Now that it’s off DirecTV’s dishes, The Weather Channel looked for new ways to try and turn up the heat on the satellite broadcast provider. Its solution? Beg the channel, via some full page ads in major newspapers, to let its subscribers who want to leave off the hook from the steep cancellation fees. Predictably, like just about every other hairbrained idea the channel has tried to sway public opinion its way, this went almost nowhere.
DirecTV stupidly engages The Weather Channel – I say it went “almost” nowhere because it should have gone absolutely nowhere but DirecTV decided to take out its own full page ads to respond to The Weather Channel’s full page ads. Dumb move. If a line of argument is illegitimate – as The Weather Channel’s cancellation fee plea was – you don’t want to give it any legitimacy by answering back.
Tapeheads – CNN announced yet more tape shows to its lineup this week.
Biebermania – It was overkill about six minutes into the incident. Okay…maybe not quite that short…but when you can predict what the channels will do with their coverage overkill your tolerence level has been set very low. The biggest offender was of course CNN which did a one hour special on Bieber which its crack production staff had been tirelessly working on for all of…ohhhhh…about five minutes.
Andrea Mitchell – But the most famous Bieber related incident was Andrea Mitchell breaking from covering the NSA with Jane Harmon to suddenly cover some new Bieber revelation. I remember back when Mitchell couldn’t be bothered to touch the tawdry world of tabloid news. She once, during her show, tossed to Chris Jansing to handle the tawdry tabloid news bulletin…because apparently she wouldn’t touch it. My how times have changed. BTW, the old ICN site chronicled that strange toss incident but that site is now gone so I can’t dig that post up anymore.
Weekends are slow news days – Saturday the nets went wall to wall on the Columbia Mall shooting. That length of coverage really wasn’t justified in this particular incident in my opinion.