The Àl Jazeera America Question…
USA Today’s Rem Rieder writes about whether Al Jazeera America can succeed…
Despite the jabs and the challenges, Ehab Al Shihabi, Al Jazeera America’s CEO, professes confidence that he’s on the right track. He says his network is very ambitious, and he’s in it for the long haul.The nation’s changing demographics, in his view, work in his favor.
“We can reshape the market,” he says.
Al Shihabi believes AJAM’s commitment to investigative reporting and in-depth coverage of national and international news is a winning one. At a time when many other outlets are cutting back on the labor-intensive and costly practice of accountability journalism, he says the network has 12 investigative reporters on board and that we will soon begin seeing the fruits of their labors. And he plans to hire more.
AJAM has 12 national bureaus and access to 70 foreign correspondents who work for other parts of the AL Jazeera news empire.
“A lot of news is moving toward entertainment,” he says. “We are going completely the opposite way.”
Al Jazeera America got some good news in December when Time Warner Cable added it to its cable lineup, meaning the station is now available in about 55 million homes. On Tuesday, TWC is moving the channel into a much more prominent position in the New York City market.
And AJAM plans an ad campaign to attract more attention to what it’s got.