CNN Announces CNN All Screen…

MediaPost’s Erik Sass writes about a new out of home measurement system CNN is going to use…

On the measurement side, CNN Ad Sales recently unveiled CNN All Screen, a cross-platform measurement service that aims to provide a more complete picture of CNN audiences, including out-of-home viewing.

The All Screen service fuses Nielsen National PeopleMeter data with Nielsen Audio (formerly Arbitron) Portable People Meter data to capture the total demographic audience for each advertising client’s buys with CNN, limited to linear viewing; that data will now be included in advertiser-specific post buy analysis for all television schedules with the network.


One Response to “CNN Announces CNN All Screen…”

  1. wave of the future.

    open to fraud?

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