CNN Announces CNN All Screen…

MediaPost’s Erik Sass writes about a new out of home measurement system CNN is going to use…

On the measurement side, CNN Ad Sales recently unveiled CNN All Screen, a cross-platform measurement service that aims to provide a more complete picture of CNN audiences, including out-of-home viewing.

The All Screen service fuses Nielsen National PeopleMeter data with Nielsen Audio (formerly Arbitron) Portable People Meter data to capture the total demographic audience for each advertising client’s buys with CNN, limited to linear viewing; that data will now be included in advertiser-specific post buy analysis for all television schedules with the network.

One Response to “CNN Announces CNN All Screen…”

  1. wave of the future.

    open to fraud?

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: