Mixed Messages…

With the Olympics in Sochi about to kick off in a few days, Chris Jansing flew out last week. So a substitute anchor was going to be needed to do her show today since she’s in Russia…

Richard Lui?
Thomas Roberts?
Veronica De La Cruz?
Betty Nguyen?

Ari Melber…

MSNBC could have put on any number of its news anchors to do her show, which ostensibly is supposed to be a news show, and instead it tapped a pundit…someone known for their ideological opinions and not their journalistic bonafides.

(three paragraphs of ICN ranting about the differences between journalists and pundits and how this sends mixed messages to the viewers about the purpose of Jansing’s show snipped)

Sigh…

11 Responses to “Mixed Messages…”

  1. when the last person with hope for the integrity of cable news turns out the lights, it will be Spud.

  2. Melber has been subbing for a number of hosts recently much like Joy Reid did before she got a show. He may be on the same career path .

  3. Yes but not during hours that were news hours.
    MSNBC has always had an anchor on at 10am never an opinion show host.

  4. MSNBC stays true to form. Surprised anyone?

  5. “Yes but not during hours that were news hours.
    MSNBC has always had an anchor on at 10am never an opinion show host.”

    ^^I wouldn’t sweat it Ice. There could be lots of reasons why Ari Melber was subbing for Jansing that don’t mean she’s losing her show. Maybe MSNBC just wanted to see how he operated doing a mostly news program. I saw most of the show and there wasn’t anything controversial in his performance.

    Spud hasn’t come to terms yet that doing general news in a loop is a dying format and in a few years it will only be available in niche markets like AJAM or internet sites. All three major news nets have already mostly abandoned the ‘straight news’ format for higher rated formats like opinion and reality/documentary. I don’t see the trend reversing anytime soon.

  6. It is interesting to note that all the news anchors you mention as possible fill-ins are all ex-CNNers. One more Ex-CNNer you left out is T.J. Holmes.

  7. Qatar: the elephants graveyard where old newsmen go to die.

  8. “Spud hasn’t come to terms yet that doing general news in a loop is a dying format and in a few years it will only be available in niche markets like AJAM or internet sites.”

    Somebody has to carry the torch.

  9. I agree with you spud, but MSNBC is such a lost cause, because Ironically the news/internet branding they had when they first launched was so ahead of the curve that it would’ve worked right now. I don’t even know why they retain 5 news anchors when they don’t even use them. I keep hoping Jansing is hired away for CBS 60 Minutes and sub anchoring duties. She would’ve be a good fit on CTS as well. Lui should be hired away too as he’s really good.

    The only two news channels that are doing news is aja and bloomberg news IMO. Bloomberg has a done a great job of doing 60 minute style packages and covering topics people care about like a magazine blending news and business. It’s a shame it’s not on a lower teir for cable/carriage because it’s better than CNN/CNBC/FBN. They really do great work and I hope people support it more, before it goes away.

  10. I really hope Veronica De La Cruz ends up going to Al Jazeera America or something. She’d be a great host for “The Stream”. She’s always been ahead of the times when it comes to embracing technology and integrating it in to news coverage. It’s just stupid for MSNBC to sideline her.

  11. I agree with you spud, but MSNBC is such a lost cause, because Ironically the news/internet branding they had when they first launched was so ahead of the curve that it would’ve worked right now.

    This is great analysis. MSNBC.com was way ahead of its time. Their model from 15 years ago is the standard now.

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