February Numbers: MSNBC…

MSNBC is noting its February ratings…

MSNBC PRIMETIME HAS BEST MONTHLY DELIVERY SINCE DEC. 2012

“Hardball,” “All In,” “Maddow,” “The Last Word” Up Year-Over-Year Among A25-54

NEW YORK –February 25, 2014 – February was MSNBC’s best weekday demo delivery in thirteen months, according to data from Nielsen.

MSNBC ranked #2 in weekday primetime (M-F 8p-11p) with a 94% advantage over CNN among A25-54 (260,000 vs. CNN’s 134,000) and a 103% advantage in total viewers (871,000 vs. 429,000) for the month. MSNBC weekday primetime is up 1% among A25-54 compared to Feb. 2013 while CNN dropped -41% year-over-year.

In M-Su primetime, MSNBC ranked #2 with a 72% lead among A25-54 over CNN (230,000 vs. CNN’s 134,000) and an 81% advantage over CNN in total viewers (723,000 vs. CNN’s 399,000). Feb. 2014 was MSNBC’s best weekday and M-Su primetime demo delivery since December 2012.

MSNBC ranked #2 in total day (M-Su 6a-6a) among A25-54 and total viewers, with a 48% lead over CNN in the demo (142,000 vs. CNN’s 96,000) and a 35% lead among total viewers (413,000 vs. CNN’s 307,000). MSNBC is the only network to grow compared to Feb. 2013 – up 1% among A25-54 (CNN down 26% and FNC down 3% in A25-54 compared to Feb. 2013).

MSNBC ranked #2 in sales prime (M-Su 7p-2a), topping CNN by 80% with A25-54 (202,000 vs. CNN’s 112,000) and by 80% among total viewers (584,000 vs. CNN’s 311,000). MSNBC is the only network to grow vs. Feb. 2013 among A25-54, up 5% compared to last year (CNN down 32% and FNC down 2%). MSNBC also ranked #1 among the younger demo of A18-34 in sales prime for the month.

MSNBC was also the most diverse cable news network. In weekday primetime (M-F 8p-11p), MSNBC ranked #1 in African-American, Hispanic, and Asian A25-54 audiences for the month. In full day (M-Sun 6a-2a), MSNBC ranked #1 among African-Americans and Hispanic A25-54 audiences.

Please Note: All data excludes Olympics programming ratings.

Below are MSNBC morning and primetime program highlights for February 2014:

“Morning Joe” (6-9 a.m.) topped CNN’s “New Day” for the 9th consecutive month. “Morning Joe” ranked #2 in February with 126,000 A25-54 and 378,000 total viewers. “Way Too Early” with Thomas Roberts (5:30 a.m.) had the show’s best A25-54 delivery since Nov. 2012. “Way Too Early” had 104,000 A25-54, up 33% from Feb. 2013 and 237,000 total viewers, up 17% from last year.
At 5 p.m., “The Ed Show” ranked #2 with 152,000 among A25-54 and 570,000 total viewers. CNN’s “Situation Room” (87,000 A25-54) had the lowest demo delivery in the hour since July 2001.
“PoliticsNation” with Rev. Al Sharpton at 6 p.m. was #2 with 178,000 A25-54 and 647,000 total viewers. CNN’s 6 p.m. hour (“Situation Room”/”Crossfire”) had the lowest A25-54 delivery in the hour since June 2012 with 91,000 A25-54.
“Hardball” with Chris Matthews at 7 p.m. ranked #2 with 232,000 A25-54 and 925,000 total viewers for the month. “Hardball” was up double-digits from last year – up 17% in A25-54 and up 24% among total viewers compared to Feb. 2013. “Erin Burnett Outfront” had the show’s lowest demo delivery since May 2012 with 100,000 A25-54.
At 8 p.m., “All In” with Chris Hayes was a solid #2, topping CNN’s “Anderson Cooper 360” for the 6thconsecutive month. “All In” had 234,000 among A25-54 and 787,000 total viewers. “All In” is up 15% among A25-54 compared to Feb. 2013.
“The Rachel Maddow Show” at 9 p.m. ranked #2 with 287,000 A25-54 and 996,000 total viewers for the month. “Maddow” is up 7% among A25-54 compared to Feb. 2013. “Piers Morgan Live” on CNN had the lowest A25-54 monthly delivery ever for CNN in the time period with 100,000 A25-54.
At 10 p.m., “The Last Word with Lawrence O’Donnell” (M-Th) was #2 with 229,000 A25-54 and 794,000 total viewers. “The Last Word” is up 11% among A25-54 compared to Feb. 2013. “Hannity” on Fox News Channel had the show’s lowest demo delivery (269,000 A25-54) since moving to the 10 p.m. timeslot (since August 2013).
Below are MSNBC daytime and weekend program and time period highlights:

“First Look” at 5 a.m. ranked #2 for the month with 98,000 A25-54 and 191,000 total viewers. “First Look” was up 48% among A25-54 and up 18% with total viewers compared to Feb. 2013.
“The Daily Rundown” with Chuck Todd at 9 a.m. ranked #2 for the month with 102,000 A25-54 and 366,000 total viewers.
MSNBC Live at noon ranked #2 for the month among A25-54 with 90,000.
“Now with Alex Wagner” at 4 p.m. was #2 for the month with 109,000 A25-54 and 411,000 total viewers. On CNN, “The Lead with Jake Tapper” had the show’s lowest demo delivery ever and the lowest A25-54 delivery for CNN since May 2012.
MSNBC ranked #1 in weekend sales prime (Sa/Su 7p-2a) among A25-54 for the 10thstraight month.
“Up with Steve Kornacki” on Sundays (8-10 a.m.) ranked #2 in A25-54 (143,000) and total viewers (377,000) for the month. Compared to February. 2013, “Up” grew 3% in A25-54 and 16% in total viewers. This was “Up’s” best demo delivery since July 2013. “Up” Sundays also ranked #1 among younger viewers A18-34 for the month.
“Melissa Harris-Perry” on Sundays (10 a.m. –noon) ranked #2 in A25-54 (141,000), up 21% compared to Feb. 2013. This was “MHP’s” best demo delivery since July 2013. “MHP” also ranked #1 among younger viewers A18-34 for the month
“Weekends with Alex Witt” on Sundays (noon – 2 p.m.) ranked #2 among A25-54 for the month (103,000). “Witt” also ranked #1 among younger viewers A18-34 for the month.

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