MH370 Overcoverage for Ratings? Well, duh…
FTVLive got its hands on an internal CNN memo to staff about the MH370 coverage…or overcoverage. I am disappointed the site did not publish the full memo instead of just summarizing it…
In the note obtained by FTVLive, in tops off with Digital saying they are having “one of the best weeks in traffic.”
Then it gets into the top stories and talks about the missing plane:
“On TV: we are wall to wall with the plane mystery; this is a strategy we are confident and comfortable with” the coverage note to the staff says.
It goes on to say “when a major story happens (ala Boston Bombing, Oklahoma Tornados, George Zimmerman) we go all in”
The next line says “That is our vision and our strategy”
As for those in house question CNN’s over coverage of the missing plane, the next line in the coverage note says “We are not ignoring other stories because we have multiple distribution platforms.”
Some CNN Staffers say the network is ignoring other stories and doing it all in the name of ratings.
Of course it is in the name of ratings. Every time CNN goes all in, it is in the hopes (expectation?) of getting a ratings bump. This is not a new malady, nor is it a byproduct of Jeff Zucker running the show…though it does seem a tad more blatant about it now that Jeff Zucker is running the show (i.e. tape, tape, tape)…