CNBC Asia Changes…

Marketing Interactive’s Jennifer Chan writes about CNBC Asia’s new lineup that starts next week…

CNBC will launch a new campaign from tomorrow to promote revamped programming line-up, following the recent recruitment of Susan Li to its Hong Kong team.

In addition to the new on-air talent and revamped programming schedule, CNBC unveil a redesigned studio in Hong Kong, home to the network’s flagship morning program Squawk Box.

The new programming and revamped studio are the latest moves by CNBC in Asia Pacific after the launch of a new bureau in Beijing, the addition of a new feature program Inside China, and the recruitment of Li in Hong Kong.

Dubbed New Look New Programming, New Experiences, the ad campaign will span television, online, print (South China Morning Post and Wall Street Journal Asia) and OOH (trams and bus shelters) to feature the fresh presenter line-up.

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