Heeeeeeeeeeeeeeeere’s (Insert name here)!
Capital New York’s Alex Weprin scoops that HLN is thinking about getting into the late night talk show format…
HLN is the latest cable channel looking to break into the increasingly crowded late night talk/variety show game.
The channel, which is in the middle of a rebranding, has shot a pilot for a talk show called “Weekly Mashup,” hosted by KIIS D.J. Chuey Martinez, according to a source familiar with the project.
“Weekly Mashup” would mirror other late night shows, with celebrity guests and musical acts, but it tweaks the format a bit with how it integrates social media. The idea is that people behind notable Twitter feeds, or people who post cool Vine, Instagram or YouTube videos, would appear as guests on the show as well.
“None of [the competitors] are planning what we are planning, which is that we are here for you, and we are going to put you on TV,” HLN chief Albie Hecht told Capital in February.