Heeeeeeeeeeeeeeeere’s (Insert name here)!

Capital New York’s Alex Weprin scoops that HLN is thinking about getting into the late night talk show format…

HLN is the latest cable channel looking to break into the increasingly crowded late night talk/variety show game.

The channel, which is in the middle of a rebranding, has shot a pilot for a talk show called “Weekly Mashup,” hosted by KIIS D.J. Chuey Martinez, according to a source familiar with the project.

“Weekly Mashup” would mirror other late night shows, with celebrity guests and musical acts, but it tweaks the format a bit with how it integrates social media. The idea is that people behind notable Twitter feeds, or people who post cool Vine, Instagram or YouTube videos, would appear as guests on the show as well.

“None of [the competitors] are planning what we are planning, which is that we are here for you, and we are going to put you on TV,” HLN chief Albie Hecht told Capital in February.

5 Responses to “Heeeeeeeeeeeeeeeere’s (Insert name here)!”

  1. Grandpa Dave Says:

    That bit about including social media stars is interesting.
    I’d stay up late to watch Chuey interview Spud.

  2. “None of [the competitors] are planning what we are planning,”

    ^^Thank God!

  3. savefarris Says:

    The idea is that people behind notable Twitter feeds, or people who post cool Vine, Instagram or YouTube videos, would appear as guests on the show as well.

    Tonight, Valerie Jarret!
    Next week, a blockbuster of a show with Ashton Kutcher and OFA’s Jim Messina!

    Never, James O’Keefe!

    Between Stewart, Colbert, Maher, RedEye, the entire MSNBC lineup and (coming soon) John Oliver, we’re starting to reach market saturation when it comes to News Parody.

  4. Gee, a new 50-year old idea.

  5. hln is all screwed up dropping the good host and adding the young unknowns. they need to cover USA TRIALS like before and stop jumping ship and be steady. I still enjoy Vinnie and mike brooks who use to work in the d.c. area in the same type of work I did years ago . lord knows I don’t miss it one bit. I still spot view jvm and crazy nancy grace and cool DR.DREW AND HIS MIXTURE OF CRAZY CREWS. MY ADVICE TO THE YOUNG AND HARDHEADED GM AT HLN. KEEP THE GREAT WORKERS CAUSE THE NEW BREED OF WORKERS WILL LET YOU DOWN EVERY DAM TIME. A HARD HEAD MAKES A SOFT ASS.

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