HLN Teams Up With Twitter…
HLN announced a new alliance with Twitter today…
HLN AND TWITTER FORM STRATEGIC ALLIANCE TO CREATE AN ALL-SCREEN EXPERIENCE FOR NEWS
Alliance Includes Piloting New Ways to Visualize Twitter Data on Air and Use of Twitter to Engage the Audience During Coverage of Mid-Term Elections
HLN, which rebranded itself earlier this year as the first TV home for the social media generation (millennials and the millennial-minded), has formed a strategic partnership with Twitter, it was announced by Albie Hecht, executive vice president and general manager, HLN and Vivian Schiller, head of news, Twitter.
The partnership will include collaboration between HLN and Twitter on several projects, including piloting an innovative program to visualize Twitter data live on air in new and compelling ways. The teams will work together to broadcast live visualizations of Twitter data simultaneously across television and digital platforms. During 2014, HLN will use Twitter to power trending segments on Morning Express with Robin Meade.
The HLN and Twitter teams are also working on a Tweet DVR. This save-for-later feature will capture the best live Tweets from television premieres and play them alongside digital video and TV replays of the same program. HLN will unveil this Twitter-enhanced video experience in 2014.
Additionally, HLN and Twitter will combine the strengths of each partner to uncover the issues that matter most to people and get them to the polls for the mid-term elections while creating new sponsorship opportunities across TV, digital and social media. The #TweetTheVote will include special analysis of ‘outside the beltway’ tweets, and a Twitter powered get-out-the-vote effort on TV.
HLN is also joining the Twitter Amplify program, which allows the network to promote its sponsored video clips on Twitter, injecting news clips fresh from broadcast into the conversation on Twitter with cross-platform branding.
“Twitter is at the center of the social circle of what’s trending, topical and talked about,” said @AlbieHechtHLN. “As HLN becomes the TV hub of social media newsgathering, collaborating with Twitter will provide us the tools to further be a part of, and report on, the conversation.”
“HLN‘s new focus on social conversation makes it a natural home for Twitter,” said @vivian. “With over 500 million tweets sent each day, Twitter’s live, public platform will provide HLN rich content on the most compelling issues of our times.”