How Not To Boost Morale At Your Flagship Morning Show…

This is off topic but just too shocking to ignore…

The New York Post’s Claire Atkinson writes that NBC is looking outside of its own bench for temporary replacements to sit in for Savannah Guthrie while she is on maternity leave. One of which is Katie Couric…

To be sure, NBC News is also talking to others to fill Guthrie’s chair, including Meredith Vieira, who succeeded Couric at “Today.” Vieira, who was with “Today” until 2011, when she was replaced by Ann Curry, has a daytime chat show starting in the fall that could use some NBC cross-promotion.

Unbelievable. It’s just a few months. It’s not like there’s a need for a permanent co-host. And yet NBC couldn’t trust its own bench; the very people who are supposed to be the ones tasked with getting the show back to #1, to get the job done and had to go outside and bring in a ringer.

I know, I know…it’s not 10 years ago. The morning wars are so fierce between GMA and Today that both shows regularly do stunts like this to try and hold viewers. But still, if I’m Tamron, Natalie, or Erica…I’m not feeling the love right about now.


2 Responses to “How Not To Boost Morale At Your Flagship Morning Show…”

  1. I don’t see it as a big deal. Couric or Vieira returning for a few months could bring back a lot of the viewers and boost some of the ratings lost over the last year or so – at least at least for a short time.

    The NBC bench would most likely guarantee a ratings drop as most potential new viewers aren’t familiar with the three names you mention. Using one of those three might also cause the two not chosen to feel overlooked and promote a bit of envy or jealously of the winner.

  2. Morale is overrated. Just do your job. You’re professionals, not a Jr. High drama club.

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