The ATL-NYC Migration Begins?
CNN’s Brooke Baldwin tweeted the following yesterday…
“whatttt… we’re moving?!” 😉 “@AnneClaireCNN congrats @BrookeBCNN on the big move to NYC– ATL will miss you dearly pic.twitter.com/ZWhWtYDYK2
It has been an open secret that Jeff Zucker has wanted to move talent from CNN’s Atlanta HQ to New York. What he realistically gains from such a move is kind of lost on me, especially given the currently known state of CNN NY’s studio availability for dayside broadcasts (see: The Legal View’s slightly, but not convincingly, gussied up location inside CNN NY’s newsroom). Baldwin appears to be the first ATL anchor to announce a move to NYC. Will Carol Costello be next? Costello has recently been bouncing around between ATL, NYC, and Washington D.C. a pattern which suggests she too is ultimately NYC bound.
Hopefully CNN will have a real set these ATL transplants can use…
Update: TVNewser’s Merril Knox confirmed this later on…
“Carol Costello and Brooke Baldwin will move to New York to anchor their weekday CNN Newsroom shows, beginning in August. There will be no other changes to those shows’ production team,” a CNN spokesperson told TVNewser. “Atlanta is, and always will be, a critical part of CNN Worldwide’s operations. It remains home to much of our programming and content, including the production for many of our shows, CNN’s worldwide newsgathering operations, CNN Digital, CNN International, CNN en Espanol, HLN and Newsource.”
And it also houses one of CNN’s most modern sets which the network poured a lot of money into. Now it is a set without a show though presumably some show…perhaps on CNNI or HLN…is going to use it going forward. Otherwise its construction will have been a colossal waste of money.
A CNN source tells us having the anchors in New York gives them more on-set guest opportunities.
Ok, yes…this is true. Being located in Atlanta does undercut CNN from getting guests as easily as it would if its news was airing from New York. Now, let us hope they will have a real set these guests can appear on.