May Numbers: MSNBC…

MSNBC is noting its May ratings…

MSNBC TOPS CNN IN KEY DAYPARTS – MAY 2014 RATINGS

“The Ed Show,” “PoliticsNation,” “Hardball,” “All In” and “The Rachel Maddow Show” Up Compared to Last Year

Fox News Channel Hits 13 Year Lows in the Morning and Primetime Among A25-54

NEW YORK – May 28, 2014 – MSNBC topped CNN in key dayparts for the month of May. In addition, Fox News Channel (FNC) hit 13 year lows in the morning, primetime and total day according to data from Nielsen.

MSNBC ranked #2 in weekday primetime (M-F 8p-11p) among A25-54 (145,000 vs. CNN’s 131,000) and in total viewers (593,000 vs. 384,000) for the month. FNC had the network’s lowest A25-54 weekday primetime delivery since August 2001.

In M-Su primetime, MSNBC ranked #2 among A25-54 (153,000 vs. CNN’s 141,000) and in total viewers (536,000 vs. CNN’s 400,000). MSNBC ranked #1 among African-American viewers A25-54 for the 51st consecutive month in M-Su primetime.

MSNBC ranked #2 in total day (M-Su 6a-6a) among A25-54 (103,000) and total viewers (327,000). CNN ranked #4 in total day for the month among A25-54 behind HLN (HLN 103,000/CNN 93,000). FNC had the network’s lowest total day delivery since August 2001.

MSNBC ranked #2 in sales prime (M-Su 7p-2a) among A25-54 (148,000) and total viewers (458,000). CNN ranked #4 in both demo and total viewers, falling behind HLN. FNC had the lowest A25-54 sales prime delivery since August 2001.

MSNBC continued as the most diverse cable news network. In weekday primetime (M-F 8p-11p), MSNBC ranked #1 in African-American and Hispanic audiences for the month. In sales day (M-Sun 6a-2a), MSNBC ranked #1 among African-Americans and ranked #2 among Hispanic A25-54 audiences.

Below are additional MSNBC program and daypart highlights for May 2014:

“Morning Joe” (6-9 a.m.) topped CNN’s “New Day” among A25-54 (98,000 vs. CNN’s 80,000) and total viewers (331,000 vs. CNN’s 283,000). “Way Too Early” at 5:30 a.m. also beat CNN with 79,000 A25-54, up 39% from May 2013 and 195,000 total viewers, up 13% from last year. FNC’s “Fox and Friends” had the show’s lowest A25-54 delivery since August 2001.

At 5 p.m., “The Ed Show” ranked #2 with 124,000 among A25-54 and 536,000 total viewers. “The Ed Show” was up 20% among A25-54 compared to May 2013 and was the only cable news show to grow in the hour compared to last year. FNC’s “The Five” had the lowest A25-54 delivery in the time period since December 2008.

“PoliticsNation” with Rev. Al Sharpton at 6 p.m. was #2 with 122,000 A25-54 and 524,000 total viewers. “PoliticsNation” was up 2% among A25-54 compared to May 2013 and was the only cable news show to grow in the hour compared to last year.

“Hardball” with Chris Matthews at 7 p.m. ranked #2 with 138,000 A25-54 and 721,000 total viewers for the month. “Hardball” was up double-digits from last year– up 30% among total viewers compared to May 2013. For the month, FNC had the lowest A25-54 delivery in the time period since August 2001.

At 8 p.m., “All In” with Chris Hayes topped CNN’s “Anderson Cooper 360” among total viewers (559,000 vs. CNN’s 452,000). “All In” was up 6% in total viewers compared to May 2013, while CNN and FNC are down double-digits vs. last year. “The O’Reilly Factor” on FNC had the lowest A25-54 delivery at 8 p.m. since August 2001.

“The Rachel Maddow Show” at 9 p.m. ranked #2 with 176,000 A25-54 and 738,000 total viewers for the month. “Maddow” is up 3% among total viewers compared to May 2013, while CNN and FNC are down double digits compared to last year. CNN had the lowest total viewer monthly delivery in the time period since at least January 1998. FNC had the lowest A25-54 delivery in the hour since August 2001.

At 10 p.m., “The Last Word with Lawrence O’Donnell” (M-Th) was #2 with 136,000 A25-54 and 536,000 total viewers. FNC had lowest demo delivery at 10 p.m. since August 2001. CNN had the lowest A25-54 delivery at 10 p.m. since May 2000.

On Sundays, “Up with Steve Kornacki” (8-10 a.m.) and “Melissa Harris-Perry” on Sundays (10 a.m. –noon) ranked #1 among the younger demo A18-34.
MSNBC ranked #1 in weekend sales prime (Sa/Su 7p-2a) among A25-54 for the 13th consecutive month.

7 Responses to “May Numbers: MSNBC…”

  1. In the land of cable news, the top rated network is still king.

  2. Grandpa Dave Says:

    “ranked #1 in weekend sales prime” Does that mean “Caught” and “Lockup”?

  3. bonnieux Says:

    Keep up the good word MSNBC the best cable channel around!

    Can see why people are dropping like flies fr Faux News. They won a case in court to lie on air, and the rest is history. Also , Roger Ailes told his anchor people they could say whatever they want to. Thank heavens the word got / is getting out. Foxies are only on air for entertainment purposes only and to spread more untruths.

    Keep on tanking Fox

  4. Kevin Ehsani Says:

    The “land of cable news” is starting to become more and more irrelevant with its terrible reporting and sucking up to the establishment, whereas new media and podcasts are gaining popularity. Fox is only at the front of that line sucking up to as many Republicans as possible, and continuing to rake in older and older viewers. The majority of Fox viewers are watching from an old folks home.

  5. The whining of the losers always sounds so sad once you cut through the bravado.

    Old, young, bite your tongue.
    When said and done,
    the smart FOX is NUMBER ONE!

  6. imnotblue Says:

    @ bonnieux

    Ah, the “they sued to lie,” lie. I sometimes wonder how so many people can continue to believe that actually happened… and no matter how many times to prove it didn’t, the continue to lie. It’s kinda sad.

  7. Well, at least we got a “Faux News” out of the comment. That always makes me giggle like Anderson Cooper in a a feather bed.

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